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How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
How do you approach messaging differently for developer audiences than you might if targeting non-developer b2b audiences?
where do you start? what kind of classes? etc.
What's the best way to ensure that messaging evolves at the pace of the company while still maintaining some consistency? Should I give up any hope of running a campaign that lives more than a few weeks?
Do you use any specific frameworks for your messaging/positioning? If so, which and how does the process look like?
How do you quantifiably test messaging? Rather than relying on anecdotes from the revenue organization?
release notes - any recommendations/guidelines you use in order to keep it informative and yet support the marketing efforts related?
Marketing messages and activities can be very subjective and subject to debate. What have you done to align executives and stakeholders so you can execute well?