The goal of any new product/feature releases is to allow your business to
capture or retain slice of the market. It is important to have as much clarity
as possible before enbarking on any development.
Monetization or value creation is easy to gauge when similar features are
already offered in...more
Product teams can get myopic with mandate from leadership or long term vision.
But this is exactly where product marketing can be an excellent value partner to
their product peer. Timeline focus assumes at features selected and priorities
are spot on and set in stone. But that is often not the ca...more
Product Management and Product Marketing are two sides of the same coin.
Organizationally there are benefits to both approaches. As a product manager, I
have had product marketers on my team, and as a product marketer, I have
reported into the Head of Marketing as well.
This decision is depen...more
On the surface this question is simple. How do you take sales feedback to
But as product marketer your goal is not just to take sales feedback but to use
it as one of your sources to make a case for roadmap additions or changes. Here
is how I'd approach this:
step 0 - build strong ...more
tl:dr: Both and then some.
It is as important for product marketers to be involve in the inception stage as
it is when taking new feature/product to market. Features that are built in
vacuum seldom stick or give your product a market advantage. Product marketers
input is key to how roadmap is...more
Product teams benefit the most when Product Marketing stays connected from
inception of new features/products to actual delivery. At inception, product
marketers help with gauging potential impact and thereby help priortize the
roadmap. Once a feature/ product is commited to a roadmap and is on a...more