Teju Shyamsundar
Director, Field Solutions Marketing, Okta
Content
Teju Shyamsundar
Okta Director, Field Solutions Marketing • February 15
This is a really hard question as it varies from company to company, and your specific situation within that company. The short answer and what's worked for me is - 1. Be willing to do the things that others won't do 2. Prioritize execution over strategy a combination of those two things......Read More
450 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • February 15
Keeping this short and sweet - it should align with your company's (or at least your marketing team's) goals. If the focus is to prevent churn, increase CSAT, and upsell to existing accounts >> your work should lean towards end users. You can do this via - * enabling your Customer Success te......Read More
370 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • February 15
I've seen that marketing teams are generally structured in this way - Corporate Marketing - includes comms (press, analyst relations, internal comms, customer marketing), content marketing (defining a content strategy for each stage of the funnel, social media, blogs), brand (out of home ads, ......Read More
252 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • February 15
It's fairly common to launch a product before it's baked. In my experience, PMM should drive the launch but bring in different teams within marketing at different stages of the product's maturity. Here's how I've done this in the past at each stage of the product - 1. Ideation - this is large......Read More
226 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • February 15
In my experience, virtual vs live (in-person) varies a lot by segment and seniority. There's really not a one fits all answer. for our smaller segments (SMB, emerging), we find that virtual events work well, for both leadership and practitioner/manager audiences. This is especially true when y......Read More
207 Views
Teju Shyamsundar
Okta Director, Field Solutions Marketing • February 15
It's a combination of PMM, Product, and your Customer Success teams. Product Marketing should continue to evangelize and advocate for adoption of the product through sales enablement, content creation, web landing pages, analyst influence. A combination of PMM and Product should promote adoption ......Read More
204 Views
Credentials & Highlights
Director, Field Solutions Marketing at Okta