Canva
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Canva is an Australian graphic design platform that is used to create social media graphics, presentations, posters, documents, logo and other visual content.
Insights from the Canva undefined Team
There are so many ways to collect user feedback these days. Between product surveys, customer interviews, and user testing there are many different tools to wield. It's not always easy to use them all, let alone find the time to do so. As a product marketer, you're also not always across each of ......Read More
969 Views
That's an excellent question. Done right, product release stages should service not just your product lifecycle goals but also the marketing/commercial goals that go with it. Just because something is in beta, doesn't mean you shouldn't amplify it via your marketing. Similarly, just because some......Read More
972 Views
I have not taken that course, but it does looks interesting. The good news with this community right here is that you can catch up to a lot of great conversations and interact with people in the product marketing space, so I'd take a look at past AMAs and discussion topics... you might be able to......Read More
955 Views
IMO, the easiest way to separate PLG marketing from non PLG marketing is to think about the touchpoints you cover as a product marketer, as well as the audiences you address. These will differ across PLG and non PLG motions, in the following ways: Touchpoints * A PLG product marketer is acros......Read More
985 Views
Think of your PMM team as an interface to the organizations they serve. Your org structure can vary from company to company, but I've often said that messaging, if done right, should be like an API across your organization. Same goes with your PMM organization. The more you can optimize for info......Read More
1197 Views
Great question, and always exciting to be at a juncture where you're considering expanding your GTM to address specific verticals and opportunities. Getting a vertical right is not always easy, but when you have the right structure and offerings, the work across other opportunities is very repeat......Read More
1207 Views
Two things need to happen when you make that shift from a sales enablement perspective. 1. You need to change your narrative from a product to platform narrative 2. You may need to up-level your sales team and heuristics by bringing on people who are comfortable making the jump to solut......Read More
947 Views
My recommendation in those instances is to start by developing a messaging hierarchy across your overarching offering story and expand it from there. As tempting as it is to rattle off features and benefits across your platform offerings and cater to every use case, having those all ladder up to......Read More
910 Views
What a great question, and having seen this shift happen at a few companies, I don't think it was necessarily just a messaging effort that caused the mindset to shift. To be sure, there was a combination of go-to-marketing strategy and storytelling we needed to bring to the table, but it was abov......Read More
847 Views
There's no silver bullet for this. You want to bake competitive research into everything you do and have your antennae out. The cool thing about product marketing is that done right, you have a unique vantage point. You are the closest members of your team to customer conversastions, product conv......Read More
395 Views