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Account Based Marketing Strategy
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Growth Marketing Strategy
1 Answer
Erika Barbosa
Counterpart Marketing Lead • November 1
I believe you need to identify your target audience before you can be successful in your growth marketing initiatives, especially if you are working with a budget. There are a few ways to go about pinpointing your audience, such as: * Market Research * Customer Personas * Current Customer A......Read More
702 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • November 1
Community engagement is a powerful aspect of growth marketing, including audience building, brand awareness, trust and credibility, and feedback loops. Despite the various social media platforms, influencer campaigns, and ad campaigns, word of mouth still holds strong. Building and fostering mean......Read More
709 Views
2 Answers
Erika Barbosa
Counterpart Marketing Lead • May 13
When transitioning your focus to retention and expansion, many tactics can be repurposed for this strategy shift. For instance, ABM, content marketing, and SEO are still very applicable in this context. However, you'll want to approach retention and expansion differently as the goals are differen......Read More
272 Views
1 Answer
Nash Haywood
Cloudflare Head of Digital Marketing • September 20
Growth marketing and demand generation are both essential facets of a comprehensive marketing strategy an while there are some similarities, they focus on different areas, utilize unique tactics and are measured differently. Here’s how I think about it and would break down the differences: Sco......Read More
792 Views
2 Answers
Erika Barbosa
Counterpart Marketing Lead • May 19
Moving from a sales-led to a product-led approach can be a challenging transition, but it is not impossible. Your marketing strategy will indeed need to undergo specific shifts based on your business and existing tactics. Here is a general outline and recommendations: * Go-To-Market (GTM) Moti......Read More
359 Views
2 Answers
Erika Barbosa
Counterpart Marketing Lead • May 15
Revisiting your definition for Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs) is a best practice. This will largely depend on your business goals and target audience, but a general rule of thumb is to revisit the definition at least once a year. Here are some additiona......Read More
463 Views
3 Answers
Erika Barbosa
Counterpart Marketing Lead • May 23
I see this process as dynamic, as it should evolve based on business goals. Furthermore, this process should be approached with an experimentation lens. Here are a few questions to ask yourself: * What are your business goals, first and foremost? * What is the business really strong in versu......Read More
280 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • May 30
One example I can share is what I would consider an SEO (organic) growth loop. We devised a plan to create pages targeting the names of viruses that users commonly search for. In this role, we had an extensive network of identified viruses, enabling us to swiftly generate pages aligned with the s......Read More
523 Views
2 Answers
This depends on your product stage and goals. If your product is relatively new and has yet to achieve product-market fit, it is crucial to invest heavily in building awareness and generating demand. Paid channels (if budget allows), such as paid search and social, are often faster to scale and c......Read More
986 Views
2 Answers
Let's start by setting clear and specific goals that align with the broader objectives of your business. Think about what you want to achieve, whether it's reaching a certain number of new customers or generating a specific amount of revenue. Once you have these goals in place, it's time to estab......Read More
979 Views