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How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
How do you obtain intelligence on technical components of a competitor when you don't have access to it?
How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference?
Is it continuous or at specific campaigns?
How does this inform your core messaging, how do you enable sales to understand what makes you different/better, how do you know if it's working with your target buyers?
How do you obtain competitive intelligence on a competitor's product that has very little public-facing marketing around it?
I'm about to just call and ask them if they still sell it.
Could you share best practice tips for integrating market research into various stages of GTM, from business case justification through to launch readiness and post-launch adoption?
How do you systematically organize & update your competitive intel when there's so much new information that can flow in every day?