Competitive Positioning

Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
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Is it continuous or at specific campaigns?
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How does this inform your core messaging, how do you enable sales to understand what makes you different/better, how do you know if it's working with your target buyers?
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I'm about to just call and ask them if they still sell it.
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