Product Marketing
Product Marketing Career Path

Product Marketing Career Path

How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
4 Answers
How do you showcase to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
12 Answers
If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?
My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).
3 Answers
Thoughts on jumping around to different industries? Or staying in the same industry.
Do you think it is good or bad for a long term career in PMM to continuously work for companies in the same industry? Or will that pigeon hole you later on? Think Fin-tech companies, Prop-tech companies, Ride share or mobility companies, Cyber security, etc.
1 Answer
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
11 Answers
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
28 Answers
2 Answers
What are some of the key moments that shaped your success as a product marketer?
What type of experience is critical to grow in a product marketing career?
1 Answer
I have six years' experience in marketing and four as a PMM. I am currently looking for my next challenge as a PMM and I keep failing the interview. As a result, I wonder how and what I should do in order to prove my value and pass my assignments.
In addition to the background check and research, I spend a full work day (more than 9 hours) on the home assignments. Should I take a course? Do you have one you recommend? It would be great to have a mentor to guide me and to brainstorm with.
1 Answer
How would you advise a recent university graduate to break into product marketing?
I am a Psychology student about to graduate in a few months, and am looking for insight into how I can grow skills relevant to product marketing and look for experience.
1 Answer
What does the first day as a product marketing manager look like?
what should i do and what should be expected
2 Answers
What are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?
I was a PMM before being made a PML. I suspect that I might still be functioning as a PMM.
2 Answers
How do I get into a US company from India as a PMM? What are the major skill based requirements?
I have been working as a product marketing manager for the past few months and I feel the PMM role in India is not in a mature state and honestly am extremely exhausted of that immature job role. I am doing A to Z but not able to take ownership on the revenue part as much as I want to or even in the strategic part. I feel US is a more mature market in this aspect that's why I wanted to know. Thanks!
1 Answer
I am in the process of pivoting my career from Content Marketing to Product Marketing. What are some helpful resources, workshops, and/or online courses I should check out to help make the transition easier?
I am staying at the same company as I transition from Content to Product Marketing. There hasn't been any form of Product Marketing in the past so this would be a new initiative. I would like to get started on the right path in order to build a great Product Marketing foundation.
1 Answer