Product Marketing
Product Marketing Career Path
Product Marketing Career Path
Notion Head of Enterprise Product Marketing • 4mo
Lean in! Insights/research is an amazing advantage for PMM because it trains you to find truths that will bolster your marketing narratives. Your goal will be to prove th...
1188 Views
Notion Head of Enterprise Product Marketing • 4mo
The fastest way to level up is to get great at the tools that amplify core PMM work: sharp thinking, clear writing, and repeatable enablement. You do not need to become a...
13588 Views
Atlassian Sr. Director of Product Marketing • 4mo
I don’t think there’s a single universal lever. The data doesn’t support that. The 2025 State of GTM work by Kyle Poyar and Maja Voje shows that what moves the needle dep...
1421 Views
Atlassian Sr. Director of Product Marketing • 4mo
The biggest difference between early-stage startups and larger companies isn’t talent or ambition. It’s how the job changes as the organization scales. The same PMM title...
1440 Views
Atlassian Sr. Director of Product Marketing • 4mo
There isn’t a single right way to balance early-stage startups and big tech. I did it in a non-linear way, including joining a high-growth startup while raising two young...
1450 Views
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Atlassian Sr. Director of Product Marketing • 4mo
A few things have consistently accelerated my career. Looking back, they fall into three buckets: deliberate transitions, compounding experiences, and well-timed company ...
1472 Views
Atlassian Sr. Director of Product Marketing • 4mo
There isn’t a single, universal skills list for product marketing because the role changes a lot by company size, industry, and go-to-market motion. That said, there are ...
1483 Views
Atlassian Sr. Director of Product Marketing • 4mo
The fastest way to build product marketing skills is to get more reps on meaningful work. Prioritize real exposure over theory and focus on situations that force you to m...
1479 Views
Atlassian Sr. Director of Product Marketing • 4mo
Get involved in cross-functional projects — It’s very competitive right now. This move is possible, but your best odds are usually inside your current company. Look for c...
1472 Views
Atlassian Sr. Director of Product Marketing • 4mo
This is such a hot topic on LinkedIn/X. Here's a quick list, not in ranked order:Taste — Knowing what good looks like. AI output can seem solid at first glance, but it of...
1499 Views
Atlassian Sr. Director of Product Marketing • 4mo
I’ll answer this a bit differently and share what I think it actually takes to make the jump.Ownership mentality — The people who make the jump operate like owners. They ...
1496 Views
Atlassian Sr. Director of Product Marketing • 4mo
A few thoughts come to mind:Build trust and credibility as a partner — this is a prerequisite as you need to deliver to show the value of engaging you. This means deliver...
1740 Views
Atlassian Sr. Director of Product Marketing • 4mo
This is a simple enough question, but a very complex answer. There are more PM roles, yes. Typically, there are several PMs mapped to each PMM in larger orgs (Product/Fea...
14904 Views
Toast Chief Marketing Officer • 4mo
The first step towards a leadership role in product marketing usually involves leading a project team (rather than managing a team full time). A great way to get started ...
474 Views
Toast Chief Marketing Officer • 4mo
Great product marketers share a few common practices:they take the time to really know their customer and their marketthey're deep on the business that they support - the...
500 Views
Toast Chief Marketing Officer • 4mo
One book I've been recommending a lot lately is Zones to Win by Geoffrey Moore. For product marketers, it provides great context as to how your organization may be thinki...
523 Views
Toast Chief Marketing Officer • 4mo
For me, there are three reasons why you'd build a personal brand online: 1. Recruiting the top talent to your team - the top talent want to hear that you're working on in...
723 Views
ServiceNow Director of Product Marketing • 4mo
In your first product marketing role some meaningful projects would be the bill of materials for new product launches or product releases. This would include content crea...
754 Views
ServiceNow Director of Product Marketing • 4mo
Product Marketing requires a unique skillset of storytelling, messaging, GTM strategy, communications, sales enablement, persona analysis and to some extent event managem...
511 Views
ServiceNow Director of Product Marketing • 4mo
I have not seen community product marketing as a specialization. While we do leverage our strong community base it is more so for customer engagement and some content. Ou...
552 Views
Any productivity hacks or tools you've found to stay organized and on top of everything going on as a product marketer?
I'm always interested to hear how successful PMMs stay on top of it all.
HeyGen Head of B2B Marketing • 3y
Where to start! There are so many productivity tools out there. These are my top ones:
Asana: The Drift Marketing team uses Asana religiously. And Asana has been my go-t...
1244 Views
Why do Product Marketing positions only exist in the software development industry?
I work in clean tech and am interested in a career in Product Marketing, but I do not know if there's a way to work as such in this industry.
ServiceNow Director of Product Marketing • 4mo
While software companies do house a preponderance of product marketers, the core capabilities and responsibilities of product marketing can be utilized across a variety o...
1748 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 4mo
I’ve had the fortune of working for and with some amazing leaders who have really shaped my career and impacted my trajectory. This includes the current CMO of Klaviyo, w...
424 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 4mo
First, direct management of people is just one aspect of “management”, but really I would think more about “leadership”, which isn’t just about managing people.For the pe...
418 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 4mo
I would say “curiosity”. When you’re early in your career, it’s all about learning as much and as fast as possible. There are foundational areas where a junior PMM needs ...
439 Views
Klaviyo Sr. Director Product Marketing | Formerly Salesforce, Freshworks, and a few early stage startups • 4mo
I don’t think PMMs need to necessarily be “experts”, but I do think we need to have a foundational understanding of campaigns and other demand gen tactics. Fundamental to...
1098 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo
Someone from investment banking or finance industry would already have strong analytical chops. I think this is a huge advantage as data-oriented PMMs automatically have ...
1299 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo
The answer to this question is the same as what I responded to another question asking about difference between Group PMM and VP of Product Marketing. In short, it's stra...
1123 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo
I've been a SaaS, Marketplace and now AI PMM so a PMM can represent multitude of things. At it's core, Product Marketing is taking 'something' and figuring out how to mak...
1244 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo
A lot of PMMs focus on the product they worked on vs. what impact they created on the product and business. For most part, PMM skills are transferrable and unless specifi...
869 Views
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo
Product Marketing is the most strategic and impactful marketing function but it's so mis-understood. Mainly, because the definition of product marketing varies by compani...
904 Views
What tech companies do you feel like give product marketers the lead on owning a product and shaping it?
I know that Microsoft is more product marketing centric while Google has Product Managers at the lead. What other tech companies do you know of that put product marketers as the lead owner on products?
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo
I love this question. I've personally always sought roles where Product Marketing is a strategic business leader vs. a marketer and a launch manager. Microsoft is definit...
2090 Views
What skills should a Group PMM focus on in order to set themselves up for VP roles?
skills or experience areas (e.g., profit&loss management, media budget responsibilities)
Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 4mo
As PMMs grow from mid-level to senior-level, they are consistently expected to demonstrate these 3 areas-
Strategy vs. Execution- Product Marketers start their career b...
14936 Views
Carta Vice President Product Marketing • 4mo
The most tangible advice I can give you is to heavily invest in your LinkedIn profile and presence. Make sure your profile description is short and punchy. Get a great...
464 Views
Carta Vice President Product Marketing • 4mo
I answered a similar question about making the move from DG into PMM and most of the answer is applicable here as well. It's pretty simple. Look for an opportunity withi...
482 Views
Carta Vice President Product Marketing • 4mo
I actually started out in CPG - Consumer Packaged Goods. Right out of grad school (MBA), I was a brand manager on the Sonicare business. For some reason there's the per...
470 Views
Carta Vice President Product Marketing • 4mo
The answer to your question is actually partially embedded in your question! There are three major characteristics I look for:Showing leadership. You want to get a stro...
430 Views
Carta Vice President Product Marketing • 4mo
You are in learning mode, every single day.You've never stopped being curious about the product and your customer.You are getting positive feedback from your PMs and your...
459 Views
McKinsey & Company Engagement Manager • 6y
Great answer, @Suyog Deshpande! I would also add that thought leadership is not about the number of articles or ebooks you produce, but about how this content position yo...
2128 Views
Carta Vice President Product Marketing • 4mo
It definitely pays to be a scrappy PMM. You will always be resource constrained, with the lions share of tech marketing budgets going to the DG function. But the good n...
1217 Views
Confluent Staff Product Marketing Manager | Formerly MongoDB, Pega • 4mo
As others have said, a blanket answer is hard. Like the job itself, this answer needs nuanced communication. However, I have a background in B2B SaaS focused on technical...
246 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 10mo
AI is a supplement, not a replacement (at least today). While AI tools may speed up certain parts of a PMM's job, they don't replace the critical thinking and relational ...
1116 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
I have learned that you will not get an idea prioritized, especially if you need resources by just asking for it and waiting. Let me explain further on what I expect from...
576 Views
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I've found these three skills to be most important for PMMs to develop -
Customer obsession: PMMs are the stewards of the customer within the Marketing organization. Be...
1104 Views
Okta SVP Product Marketing • 10mo
Command of the message and conviction are key elements of executive presence.Command of the message means that whatever situation you're walking into, even if you're a jo...
690 Views
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I believe that learning about PMM starts with a good dose of curiosity about how people learn about, think about, and ultimately make a decision about a product! My own p...
1365 Views
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I've leveraged a variety of communities and resources to grow as a PMM -
Product Marketing Alliance (PMA): The PMA has a whole host of async resources that cover founda...
1303 Views
ServiceNow VP Dev marketing, Community, Dev rel • 10mo
See "Major setbacks and struggles while executing your ideas." answer.
504 Views
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I agree that it seems like there are significant developments in AI nearly every day! To stay up to speed, I do the following -
Follow AI thought leaders on LinkedIn (...
1689 Views
Airwallex Product Marketing | Formerly Cisco, Airtable, Slack, Credit Karma • 6mo
This might be a hot take, but PMMs who can build and grow deep relationships, align stakeholders of all levels, and have an executive presence (both in written and verbal...
251 Views