Honeycomb.io
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Honeycomb delivers observability for modern engineering and DevOps teams to observe, debug, and improve production systems efficiently.
Insights from the Honeycomb.io undefined Team
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
In your current company, start building a relationship with the PMM team and PMM leadership. Volunteer to take on a few things that leverage your background and help PMM. One thing that comes to mind is to do an analysis of what is thematically working in social media and influencer marketing, a......Read More
885 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
I do think having a mix of both startup and large company experience is highly desirable - it shows that you can succeed in a variety of environments. So at some point, you will need to make the jump. I do believe that my mix of both worlds has made me more marketable. Going to a larger company ......Read More
922 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
This is one of the trickiest parts of PMM. We generally do not hold a number, but we enable teams that do hold a number (i.e. Demand Gen, SDRs, Sales, etc). I do ask my PMM Directors and above to own the top-level KPIs for those other teams as part of their OKRs, even though they don't own all ......Read More
758 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
What PMM leaders are looking for in a candidate really comes down to 3 things. * A deep understanding of the target audience. As a generalist marketer, you probably have used a variety of tools - Hubspot/Marketo, analytics tools, virtual event platforms, etc. You are more likely to get a ......Read More
360 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
For my #1 tip, see the answer to another question here re: what skills to develop to stand out as a PMM. tl;dr: deeply understand the marketing-SDR-sales funnel (and/or the self-serve funnel if that is important to your company) and tie your work to funnel IMPACT. The full answer unpacks this mor......Read More
372 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
Great question. There are 3 ways to get demonstrable management experience outside of having FTEs report to you. #1: Manage interns and contractors. Volunteer to run a message testing project through a research vendor. Volunteer to produce an explainer video series using an animation production ......Read More
564 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
It is really hard to get these types of big deliverables right, as you won’t really have enough information as an interviewee to nail them. Unless I specifically ask for this type of deliverable, it can actually work against you. Instead, I prefer that candidates show how they think throughout t......Read More
2636 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
I would look at 2 vectors. * What products/features are critical in winning deals. At Honeycomb, our Sales Engineering leader looked at all closed/won deals in a given time frame and indicated which products/features were most important in successful POCs. We’re putting PMM ownership o......Read More
364 Views
Jo Ann Sanders
Honeycomb.io VP Marketing • December 23
The single most important skill is to deeply understand and feel a sense of ownership over how your company makes money and where the problems are in the marketing-SDR-sales funnel. Or in the self-serve funnel, depending upon your business model. PMMs are drawn to the function generally because ......Read More
531 Views