Influencing the Product Roadmap

Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
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Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions
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The list of end-users with their details will allow us to target educational product content that will help them do their jobs better. We would like to engage them via such content and also the Product Managers will benefit a lot from this direct access to end-users.
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Particularly interested in technical products, but also curious for nontechnical.
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