Influencing the Product Roadmap

Weekly status, shared google docs, etc

Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions

I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.

For eg: Should PMMs be aligned with PMs (we have a 3:1 mapping), or should PMMs be aligned with the market/buyer persona or something else?

I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and define which building blocks we need and in what order to unlock this new market by different segments.

As an influencer you might just share market and customer research, competitive intel, etc. as another input for PM to consider in their own decision making; whereas if you're a true partner, you're discussing and debating with them, as equals, what product roadmap decisions should be and why, where PMs and PMMs bring different inputs and value to the table as equals. Thoughts on being an "influencer" vs. being a "partner" in guiding the product roadmap? Thank you.

This makes launches pretty difficult to manage without creating large lapses in communication.

Particularly interested in technical products, but also curious for nontechnical.

Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?

Are there best practices or particular formats that are best communicate - i.e. workshops, presentations, meetings

How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?

I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?