Messaging

Particularly interested in technical products, but also curious for nontechnical.

It can sometimes be a struggle for those on the executive team, or in higher leadership roles, to see the value that product marketing is bringing to the business - especially if they do not have regular interaction. How do you build visibility for you and/or your team, and clearly communicate the achievements and activities throughout the year?

Messaging that is not just in one silo of the org. but goes through demand gen. campaigns and ISR/SDR pitches. Gather feedback from MQL, SQL's and pipeline generated from that messaging and finally use those insights to appropriately tweak the messaging.

At my company, the term gets thrown around vaguely and broadly and while mainly owned by PMM, sometimes it is "owned" by Content or Enablement so it gets confusing. I'm curious how each of you define it and how you have successfully defined it more concretely, so that it is clear what Product Marketing owns when it comes to messaging.

For example, when needing to communicate a price increase or end-of-life message?

I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around.

There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.

where do you start? what kind of classes? etc.

What should I do differently? Developers do not want to be sold to.

This fintech company wants to boost its brand awareness for its products around safety. The goal is to articulate and drive marketing strategies to promote the positive impact of their brand and build up trust.

How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?

Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved