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Adobe

Adobe

Top Team Awards
Winter 2020
Katharine Gregorio
Sr Director of Product Marketing, Creative Cloud at Adobe
November 16, 2021
Jeffrey Vocell
Director of Product Marketing at Iterable
October 21, 2021
Video: Adventures in Messaging: E15 with Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud
June 9, 2021
Video: The Essential Go-To-Market with Mary Sheehan, Director of Product Marketing at Adobe Ad Cloud
April 11, 2021
Stephen Baloglu
Director of Product Marketing at Adobe
March 29, 2021
Market ResearchProduct LaunchesProduct MarketingFollow Jenna
How do you use market research to inform priority verticals to go after in your go to market efforts?
Product and marketing consultant, former industry strategy PMM at Adobe, Founding Team and VP PMM at Livefyre (acquired by Adobe) at Adobe
There are a few questions you need to answer to determine if it's worth targeting this new vertical: - Do you have product-market fit? Are you solving a real problem for this vertical? - What is the size of the market opportunity for this vertical? How will it grow over time? (their industry gr...more
Mary (Shirley) Sheehan
Head of Product Marketing, Advertising Cloud at Adobe
September 23, 2020
Mary (Shirley) Sheehan
Head of Product Marketing, Advertising Cloud at Adobe
September 16, 2020
Sales EnablementFollow Ryan
How do you plan out what sales enablement content you'll make any one quarter? How much of this is driven by sales versus product marketing?
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe
It should be collaborative and I would somewhat divide and conquer by you setting up the enablement you know will be needed based on your PMM roadmap such as product launches and other new collateral (comp intel, pitch decks, research reports, etc…), and by sales leaders coming to the table with ...more
Sales EnablementFollow Ryan
What's the best way to ensure that sales uses the sales enablement content that marketing creates...even if there WAS collaboration on the content?
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe
First, create content that’s in line with what you know they will use. I mentioned in one of my other answers here that oy need to understand their selling methodology and ensure the content aligns with it. If they use Demo2Win then know your content needs to follow a Tell-Show-Tell framework aro...more