GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better.
Promotion to VP with Zendesk's VP Product Marketing, Lisa Kant
Connect with Lisa on LinkedIn. [https://www.linkedin.com/in/lisakant/]
Join Lisa on Sharebird [https://sharebird.com/profile/lisa-kant].
Book Recommendations: Range by David Epstein and Making Movies by Sydney Lumet
1. What is something you’ve learned lately?
2. Can you tell us about your r...more
Senior Director, Technology Marketing and Communications at Zendesk
June 16, 2020
The Product Marketing Career Path, with Teresa Haun, Director PMM, Zendesk
Navigating and taking control of your career as a pmm is really really
important. I LOVE product marketing but growing your career as a PMM can be a
struggle. Product Marketing is often different at different companies, the scope
is often ambiguous, it’s hard to measure the impact of our work, an...more