Product Marketing
Product Marketing Stakeholders
Product Marketing Stakeholders
How do you navigate a large company to ensure others know your work, no matter what level you are at?
Sometimes you can't depend directly on your manager.
3 Answers
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
29 Answers
How do you work with the Product team to get them to commit to a roadmap? How do you "sell" them the idea that it is important?
Specially for B2B products, where your buyers are companies that need visibility for their own developments
4 Answers
Who on your marketing team writes product marketing content, e.g., ads, one-pagers, web pages, etc and who is involved in the approval process?
My company has brand marketing/demand gen copywriters and product marketing managers, but we still go back and forth over who should be responsible for the product marketing content. The process becomes ineffecient with a lot of back and forth to nail the messaging.
1 Answer
What messaging framework do you use?
Would love frameworks to share.
16 Answers
What is the best approach to influencing C-suite executives in a business strategy decision?
As Product Marketers, our primary role is to act as ambassadors and influence other departments with customer and market insights. I wonder how this dynamic changes when the PMM is a VP and the ‘other departments’ are the C-suite. I’m curious about how deep and challenging these conversations might be.
2 Answers