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Grace Kuo

Product Marketing, Chan Zuckerberg Initiative

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What types of messaging documents or frameworks are typically shared with stakeholders from different teams (i.e. product, marketing, execs, etc.)?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

The key thing for messaging frameworks that are shared with your org is know your audience. As PMMs, we are often creating different messages for different audiences. When you share your framework, be clear on how to use the messaging, and for whom the messaging is created for. i.e. Whenev......Read More

1806 Views

Do you have a messaging template/worksheet/framework that you like to use?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

I love telling a good story...: Background: For internal stakeholders, you really have to set context/background. We are in the weeds with planning day to day for a specific launch or initiative, but you can't expect internal stakeholders to be the same. To help drive messaging home, set the r......Read More

1780 Views

How can marketers be in the driver seat of product launches while managing eager product and sales stakeholders?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Have a plan...and SHARE IT. 1. Stakeholder Management Milestone Meetings: I often share roadmap/GTM plans at key meetings like Sales Management meetings, CS team meetings etc. So that it shows you have a plan and are top of the launch. This should happen during development, beta, pre-launch, ......Read More

1273 Views

What advice do you have for dealing with other departments 'taking' major projects and core product marketing responsibilities for themselves simply because they have resources and product marketing has a weak stance in the company, without supportive leadership and has only one or two Product Marketing Managers (who are therefore barely staying on top of product launches)?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Great question. Because your resources are limited, you have to focus on the high priority items and bring visibility into what you do! 1. Classify your launches: We use the classification of A, B, C, and X. A's and B's require PMM attention 100%! Work on high priority launches 2. Evangelize......Read More

959 Views

What frameworks do you have to help my team move away from writing about features and instead write about customer value?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • October 25

This is by far one of my favorite questions (and most important). As PMMs, we have to go beyond talking about the feature functionality but orient on what the benefit is for the customer. A practice I take is by asking a series of questions that will help you narrow in and articulate the customer......Read More

919 Views

What are your favorite product marketing blogs and bloggers?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

My favorite blogs / podcasts aren't necessary focused on Product Marketing, but business & product in general. I think it's important to have a holistic approach to Product Marketing, so that means listening/reading about Product, Demand Gen, Marketing, Business, etc. Podcasts: Masters ......Read More

916 Views

Have you found a good framework to communicate your product roadmap to customers?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Give customers high level visibility, set expectations, but show them you value their feedback! 1. Roadmap: Build a deck that gets CUSTOMERS excited! Show them that (hopefully) the things they've been asking for is coming. Give them a high level understanding on strategy and focus. 2. Messagi......Read More

897 Views

How do you establish credibility with product management when you are new to the product marketing team?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Be thoughtful and get to know them (processes, workflows, areas of focus, etc.) Often it can be jarring as a new PMM to go straight to providing (sometimes unwarranted) feedback to your PMs, Designers, Engs. Get to know them first and understand the background of the project/product so that yo......Read More

827 Views

How do you prioritize your product marketing projects and still make time for ad-hoc requests?

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • March 5

Great question and something I deal with on the daily! Ad-hoc requests: * Set expectations: Be clear with the requestor on timelines (why you can't get to it immediately, etc.) and try to let them know when you can get to it. * Gauge importance of the request. If it's HIGH priority fo......Read More

824 Views

Where does PMM end and Sales Enablement begin? (especially in relation to launches)

Grace Kuo

Chan Zuckerberg Initiative Product Marketing • June 17

Great question! In my experience, we work with SE to help them understand what's coming down the roadmap (big initiatives, product launches etc.) so they can plan and schedule training accordingly. Having a really tight relationship is critical so both sides have visibility into the needs of ......Read More

811 Views

Credentials & Highlights

Product Marketing at Chan Zuckerberg Initiative

Formerly Udemy