Julien Sauvage
VP, Brand, Content and Product Marketing, Clari
Content
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 6
I would be super metrics-dr :iven here. Maybe show a few functions you've owned (or contributed to), from top of the funnel to middle and bottom of the funnel, with the corresponding programs and the metrics you've optimized for each. For ex: - Owned awareness plan - running exec programs an......Read More
2711 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • September 7
In my playbook there are 8 steps to a successful product launch: 1. Identify the key stakeholders 2. Outline the deliverables and set the dates and the measures 3. Define your messaging 4. Track progress towards the plan. This is where you start having weekly stand ups. 5. Execute! The ......Read More
1437 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • November 29
Things like
❌ Downmarket deal support
❌ Enablement strategy
❌ Design
❌ Content Strategy/Blogs
❌ Technical Product Documentation
❌ Release Notes
❌ Alpha & Beta Programs
1121 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • September 7
I see Pricing and Packaging as both a science and an art. What do I mean by that? It’s a science in the sense that you have to run a lot of business simulations and crunch the numbers to do the revenue projections. That is the science aspect of it. Yet there's also an emotional aspect to your p......Read More
1072 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 6
Some of the soft skills and qualities that I seek: Strategic yet hands-on , Storytellers yet tech savvy , Measured yet creative , Customer and sales facing , Running the business . Then in terms of values: * Collaborative. We ask others for ideas. We listen to their inputs. We share infor......Read More
1059 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 6
See above. Gong, of course :) Come join us (https://gong.io/careers) I mean I'm biased but on top of that, I think Salesforce took the Product Marketing to the next level back in the days, and helps elevate the function in the industry. At the end of the day, it is all about cutting through ......Read More
983 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • September 7
Launch isn’t just about market awareness, pipe and ARR/ revenue, it’s also about product adoption - MAU, WAU, DAU, product page views, clicks, etc. To optimize your post-launch product adoption, you need an integrated campaign approach where you reuse a lot of the content that was put together f......Read More
936 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • September 7
Measuring the success of your launch is a fascinating topic, and no easy task. You can think of 5 dimensions of success: global impact, digital impact, revenue impact, employee impact, product impact. 1) Global impact The global impact is really about how your launch made your brand more popu......Read More
907 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 6
I think Messaging / Positioning / Storytelling are absolute must-haves, but then - in true Product Marketing fashion, you have to clearly identify your edge. What’s your core differentiation on the market? I personally love skills such as * Customer facing skills (if you come from a sales/ CS ......Read More
882 Views
Julien Sauvage
Clari VP, Brand, Content and Product Marketing • December 6
The expansion in scope! A director owns a function. Is able to partner with senior leaders and build strong relationships in other departments to establish strategic plans and objectives. Be as metric driven as you can in your current senior manager role, show the impact, then your manager sh......Read More
813 Views
Credentials & Highlights
VP, Brand, Content and Product Marketing at Clari
Product Marketing AMA Contributor
Knows About SMB Product Marketing, Establishing Product Marketing, Release Marketing, Pricing and......more