Carlos González de Villaumbrosia

The Product Manager's job is more than that, but you are right. We have to focus on consumer problems and solve them. However, we have a massive list of problems and bugs to fix and prioritize based on business growth, data results, and features that directly impact the goals. You can try to ask ...more

I will answer this based on my experience as a Product Manager. All of them define goals for launches. The Product Manager will set the product vision and define the goals to achieve that vision. With the vision goal in hand, the Product Marketer will use the product strategy to develop the go-to...more

Hey! At Product School. we don't have a concrete template (yet) but we do follow a checklist to ensure that everything s iaccomplished prior to launch: Marketing Department * Ensure that user analysis is up-to-date and complete. * Know content strategy and channel distribution (includin...more

A Product Marketing Manager’s position varies depending on the company. However, you will find yourself from time to time working very closely together with the PM and count yourselves as part of the team. So depending on the situation, company organization, and phase you are at it will be advisa...more

As the CEO of Product School, I’ve seen how Product Marketers are responsible for more than they used to be in the past . Especially in terms of being aware of development timelines, constraints, and roadmapping.  I’d say that a good PM should reach out to its product marketing team to answer s...more

As the founder of Product School, I know that Product Marketing is difficult to define because it varies from company to company, and it can even vary between different products. However, it should be common knowledge that Product Marketing does much more than just “helping PMs launch things”.  ...more

This is a tricky question! I’d argue that there is more to the collaboration between Product Management and Product Marketing than the effectiveness of the Project Brief. However, you can read more about the relationship between PMMs and PMs here . As for what to include in the project (or Produ...more

Great question! Nifty actually did a guest post on the Product School’s blog about that.   In a nutshell, they concluded that the interaction with the product and sales groups requires some collaboration, but that doesn’t mean it needs to be constant. An example of this would be to envision two ...more

I would say that most successful growth managers are adept with Data Analytics and Digital Marketing. Of course there is generally more to it than just two skills, but the combination of these skills has generally been the spearhead of creating sound decisions that are based on numbers and har...more

Phenomenal questions and subsequent responses.  To add to this, I would say that there are several major factors that prevent product launches from being successful: 1. Lack of communication across departments : this is often one of the most challenging problems you can face due to conflict...more