The Product Manager's job is more than that, but you are right. We have to focus
on consumer problems and solve them. However, we have a massive list of problems
and bugs to fix and prioritize based on business growth, data results, and
features that directly impact the goals. You can try to ask ...more
I will answer this based on my experience as a Product Manager. All of them
define goals for launches. The Product Manager will set the product vision and
define the goals to achieve that vision. With the vision goal in hand, the
Product Marketer will use the product strategy to develop the go-to...more
At Product School. we don't have a concrete template (yet) but we do follow a
checklist to ensure that everything s iaccomplished prior to launch:
* Ensure that user analysis is up-to-date and complete.
* Know content strategy and channel distribution (includin...more
A Product Marketing Manager’s position varies depending on the company. However,
you will find yourself from time to time working very closely together with the
PM and count yourselves as part of the team. So depending on the situation,
company organization, and phase you are at it will be advisa...more
As the CEO of Product School, I’ve seen how Product Marketers are responsible
for more than they used to be in the past
. Especially in terms of being aware of ...more
As the founder of Product School, I know that Product Marketing is difficult to
define because it varies from company to company, and it can even vary between
different products. However, it should be common knowledge that Product
Marketing does much more than just “helping PMs launch things”.
This is a tricky question! I’d argue that there is more to the collaboration
between Product Management and Product Marketing than the effectiveness of the
Project Brief. However, you can read more about the relationship between PMMs
and PMs here
Great question! Nifty actually did a guest post
on the Product School’s blog about that.
In a nutshell, they concluded that the interaction with th...more
I would say that most successful growth managers are adept with Data Analytics
and Digital Marketing.
Phenomenal questions and subsequent responses.
To add to this, I would say that there are several major factors that prevent
product launches from being successful: