The Product Manager's job is more than that, but you are right. We have to focus
on consumer problems and solve them. However, we have a massive list of problems
and bugs to fix and prioritize based on business growth, data results, and
features that directly impact the goals. You can try to ask ...more
I will answer this based on my experience as a Product Manager. All of them
define goals for launches. The Product Manager will set the product vision and
define the goals to achieve that vision. With the vision goal in hand, the
Product Marketer will use the product strategy to develop the go-to...more
At Product School. we don't have a concrete template (yet) but we do follow a
checklist to ensure that everything s iaccomplished prior to launch:
* Ensure that user analysis is up-to-date and complete.
* Know content strategy and channel distribution (includin...more
A Product Marketing Manager’s position varies depending on the company. However,
you will find yourself from time to time working very closely together with the
PM and count yourselves as part of the team. So depending on the situation,
company organization, and phase you are at it will be advisa...more
As the CEO of Product School, I’ve seen how Product Marketers are responsible
for more than they used to be in the past . Especially in terms of being aware
of development timelines, constraints, and roadmapping.
I’d say that a good PM should reach out to its product marketing team to answer
As the founder of Product School, I know that Product Marketing is difficult to
define because it varies from company to company, and it can even vary between
different products. However, it should be common knowledge that Product
Marketing does much more than just “helping PMs launch things”.
This is a tricky question! I’d argue that there is more to the collaboration
between Product Management and Product Marketing than the effectiveness of the
Project Brief. However, you can read more about the relationship between PMMs
and PMs here .
As for what to include in the project (or Produ...more
Great question! Nifty actually did a guest post on the Product School’s blog
In a nutshell, they concluded that the interaction with the product and sales
groups requires some collaboration, but that doesn’t mean it needs to be
constant. An example of this would be to envision two ...more
I would say that most successful growth managers are adept with Data Analytics
and Digital Marketing.
Of course there is generally more to it than just two skills, but the
combination of these skills has generally been the spearhead of creating sound
decisions that are based on numbers and har...more
Phenomenal questions and subsequent responses.
To add to this, I would say that there are several major factors that prevent
product launches from being successful:
1. Lack of communication across departments : this is often one of the most
challenging problems you can face due to conflict...more