I am sure you have heard this statement many times - “PM and PMMs are like two
sides of the same coin”. It’s absolutely true, and work wise I see the roles to
have a Venn diagram. There are things each team leads and drives by themselves
and then there are overlap areas.
Prioritization is always tough. Every stakeholder has a different perspective on
what they are looking to achieve.
The ultimate goal of sales enablement is to make sure the sales team is equipped
to sell and i’d also add they should focus on “selling what is on the truck.” To
share a bit more of...more
Here is what has worked for me in the past. This pace below is relevant for
smaller teams/orgs. You can pace this out for larger teams/orgs as needed.
Goal: Establish credibility and define your goal and priorities
* Build relationships with key stakeholders and understand...more
Because Twilio is an API-First product, getting the technical folks up to speed
is a huge part of what makes us successful because they are the ones interacting
with our main buyer, developers! This is a little different than a B2B launch.
Generally though, there are three pillars to how I think ...more
The short answer is it depends. Let me explain...
A product marketer, in my opinion, is like the CEO of a product. And just like a
CEO, has to do whatever it takes to make the company (in this case product)
successful. Hence, she/he should be measured on what is relevant and what
matters in t...more
Let me answer a slightly different question, the one that does not get asked
often - what are the biggest mistakes you have made and what did you learn from
I have seen many successes in my career, but they were made stronger from the
lessons I learnt (from my mistakes). Here are 3 mistake...more
Let me ask you a question: What are the top 3 reasons people join, stay or leave
1. Company (culture, potential, growth)
2. Job (fit, growth potential and salary)
3. Manager (leadership qualities, chemistry, trust, etc.)
The first is mostly not in your control. You are ...more
Love it! Excellent question.
I always hire the best, so the usual cultural suspects such as passion, drive,
skills, talent are a given. Beyond those, below is the team culture I like to
create, which frankly are applicable to any function. But, at the end, I will
provide some cultural traits tha...more
Promotions! A topic that's on everyone's mind. 😄
If you are just interested in the title, you can move to a smaller company and
get the title today. Nothing wrong with it, go for it! And in fact, it may help
you gain more experience/skills as well.
If you are interested in moving up the ladder ...more
Not everything we do is measurable and this is especially true for PMMs.
Unless there is a compelling reason to measure every aspect of sales enablement,
I would not suggest you do so.
But if you must, then for most things, a simple survey to the sales org is best.
Ask them how useful a ...more