What is an important KPI that you see demand generation teams completely missing?
9 Answers
Erika Barbosa
Counterpart Marketing Lead • March 10
From a product-led growth (PLG) perspective, I don’t see enough emphasis put on identifying and tracking toward an activation or “aha moment” KPI. What is the one action a user or team needs to take to make your program exponentially more successful? Is it adding members to a team account? Is it performing a certain action?
Demand gen teams can no longer solely focus on the acquisition side. While it can be debated whether metrics such as retention fall under demand gen, I urge you to go one step further in quality.
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