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Demand Generation Career Path

What are the most important soft and hard skills Demand Generation managers can build to become successful in their field going forward?

4 Answers

Erika Barbosa

Counterpart Marketing Lead • January 26

The most important soft and hard skills to help you build your demand gen career are captured below. While I captured each in three buckets, there is so much more to consider. Demand gen spans over many disciplines. Soft skills: * Effective communication * Critical thinking * Empathy Hard......Read More

999 Views

How do you retain good talent, especially when Demand Generation roles are in such high demand across the industry?

5 Answers

Tamara Niesen

WooCommerce CMO • August 26

Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams. Someth......Read More

1172 Views

What framework do you use when assessing a new opportunity at a different company?

5 Answers

Sruthi Kumar

Notion Account-Based Marketing • August 10

I start making a list of what I want in my next role during my current role. I don't wait until anything is bad or tough, I just start compiling the list when inspiration hits me. (ex. Own a pipeline number, or report straight into the CMO). For the role itself I look for some of the items I ......Read More

1140 Views

What can someone who has an extensive sales background do to prove themselves competent for an entry-level demand generation role?

2 Answers

Erika Barbosa

Counterpart Marketing Lead • January 26

I recommend you first check out my answer related to this at the link below. One incredibly meaningful aspect of sales that is highly applicable in demand generation is having a deep understanding of your customers. The sales and marketing relationship is critical. I am of the belief you have a u......Read More

2052 Views

What advice do you have for recent graduates that want to go straight into Demand Generation?

5 Answers

Tamara Niesen

WooCommerce CMO • August 26

Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point. In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak......Read More

914 Views

What have been some of the biggest things that have helped you get to a demand gen leadership role? (This can be skills, team members, career development opportunities?)

4 Answers

Sruthi Kumar

Notion Account-Based Marketing • August 10

I think coming from field marketing has been a huge driving force into helping me getting a demand gen leadership role. Field marketing opened up doors for me to: 1) Build massive integrated campaigns that coordinated with the whole GTM team (Sales, SDR, CSM) to come together to pull these o......Read More

884 Views

What are the most important demand generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

3 Answers

Erika Barbosa

Counterpart Marketing Lead • January 26

I wouldn’t say these perspectives are exclusive to demand generation, but they certainly are imperative to the role. This could also be highly effective across any org. * Curiosity. If you’ve read some of my other responses, you’ll notice a common thread of curiosity. I believe it is critica......Read More

878 Views

What made you decide to choose demand generation over sales?

2 Answers

Erika Barbosa

Counterpart Marketing Lead • January 26

I actually started my career in sales and transitioned over to marketing and demand generation. What made me decide to make the switch? Personally, it felt like a better fit for me. I’m more on the analytical and creative side than sales afforded me. However, sales did give me a unique perspectiv......Read More

765 Views

I get a lot of critical feedback from my boss and I don't always know what to do with it or how to improve. Sometimes I don't even agree with the feedback. What should I do when I don't think the feedback is correct?

4 Answers

Tamara Niesen

WooCommerce CMO • August 26

This is a difficult question to answer, I would love more context in order to respond thoughtfully, but I will share this- a work enironment that is build around psychological safety, one that encourages healthy debate and conflict is (IMO), the envinroment that breeds the most creative and succe......Read More

563 Views

What can someone who has an extensive marketing background do to prove themselves competent for an entry-level demand generation role?

1 Answer

Laura Lewis

Addigy Director | Head of Marketing • January 19

That depends on what "extensive marketing background" means. If you've been, say, a Social Media Marketer and are looking to make a change, I would suggest having a conversation with your boss and the DG leader at your current organization to see if there is any between-teams movement availabl......Read More

527 Views

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