Go-To-Market Strategy

7 Answers
Amanda Groves
Amanda Groves
Enable VP of Product MarketingJanuary 24
These are typically small launches with functionality that maintains market position, parity, and performance. Communication channels should include but are not limited to: internal - slack announcement with positioning brief, external - cs/sales outreach template, targeted email announcement, ne...Read More
961 Views
4 Answers
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 25
The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to know the common pitfalls when it comes to launching and delivering a GTM plan. If you’re new to a business, or the PM functio...Read More
234 Views
4 Answers
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingNovember 8
To craft an effective GTM strategy, it’s crucial to identify and address potential pitfalls. From my experience, the top 3 GTM strategy risks can be: * Poor Product-Market Fit: Ensuring your product aligns perfectly with the market and addresses customers' pain points is paramount. The lack...Read More
1448 Views
9 Answers
Tracy Montour
Tracy Montour
HiredScore Head of Product MarketingAugust 5
The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM planning. Focus on really understanding your points of failure, speak with customers, speak with analysts, understand the marke...Read More
464 Views
5 Answers
Rahul Pandey
Rahul Pandey
SS Supply Chains Senior Product Marketing ManagerJuly 13
GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it.  Hence, It is extremely important to get fundamentals right...Read More
441 Views
1 Answer
Yify Zhang
Yify Zhang
Eventbrite Global Head of Marketplace MarketingApril 12
The size of your target customers influences the types of channels you lean into with your communications and the motion of each. The question to ask yourself is: where are your customers showing up, what does it take to convince them to use your product (or take the action you want). GTMs tar...Read More
1070 Views
6 Answers
Dave Steer
Dave Steer
GitLab Vice President of Product MarketingJuly 14
There are, of course, several elements so I’m just going to touch on the foundational pieces that product marketers must have in place. But before I do, I have one pro-tip: develop your GTM framework as a narrative. I've found that the activity of writing it out in narrative form helps to create ...Read More
1323 Views
6 Answers
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusFebruary 3
Do not launch in that market/region if you do not have support. Instead, focus on other areas/regions that do, shore up your resources and be a bigger success. Nothing is more attractive than a successful product elsewhere, so if you find success in other regions, the stakeholder will be asking f...Read More
1232 Views
2 Answers
Florian Delval
Florian Delval
ActionIQ Director, Technical Product Marketing ManagerMarch 26
The number #1 recommendation is cross functional alignment. In organizations of any size–small and large–it's not sufficient to have only your direct leadership on board with the GTM strategy. Ensuring that the product, sales, and professional services leadership are informed and explicitly suppo...Read More
365 Views
What tactics help keep your cross-functional teams engaged during a LONG lead up to a big launch?
Nobody wants another meeting, but it's important to keep urgency and momentum. How do you keep everyone informed, aligned and bought in.
1 Answer
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingMarch 18
I totally agree with you. Nobody wants another meeting! In fact, loading up with endless meetings is a recipe for disengagement. Here are some tactics I follow to keep stakeholders informed, aligned, and engaged throughout the entire process: 1. Phased communication: Personally, I begin with ...Read More
570 Views