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What is your philosophy when it comes to competitors? What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?
What's the best outcome you've gotten through buyer or customer research? Was it really worth all the effort / money?
Which research activities does your product marketing team do internally, and which research activities do you outsource?
What is the role of product marketing in research? Do you write your questionnaires? Or just inform objectives etc.?
Where should you start, especially if you have little to no budget for research. Are there any free/low-cost existing resources? Or standard strategies/plans of attack?
What are your go-to tools for both for quantitative & qualitative market research as a product marketer?
How do you approach validating potential new market directions? And multiple market directions your product could take?
How do you figure out how to segment your market? Do you look at data, research or something else to drive your decision?