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What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

4 Answers

LeTisha Shaw

UserTesting Director, Product Marketing • February 25

Yes, this is a pretty standard PMM interview question. When I ask, I am typically looking to see if the candidate understands product launch and go-to-market fundamentals. I'm also interested in which parts of the launch they led (i.e. was it a specific marketing channel or soup-to-nuts?). I ......Read More

4343 Views

What were the best career decisions that you made that helped position you for a Head of Product Marketing role at a great company?

3 Answers

Manav Tandon

Cisco Head of Product Marketing, Collaboration SaaS • February 16

The decisions you make are a combination of your circumstances and the options available to you. I think luck and timing is always an overlooked factor. I recently read Einstein's biography, and it struck me how fortutious it was that he failed to get a job as an academic after graduating from co......Read More

729 Views

What are some good resources to practice for PMM interview questions and case studies?

3 Answers

Vidya Drego

SmithRx VP of Marketing • January 19

I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Sharebird, from the Product Marketing Alliance, and PMM Hive. But definitely don't memorize answer to questions or cases, make sure you ......Read More

2235 Views

Since product marketing is different at every company, what are some skills (hard and/or soft) that every PMM should have to ensure they’re as versatile as possible?

2 Answers

Holly Xiao

Drift Group Product Marketing Lead, Product & Solutions • January 12

My former manager, Christy Roach, taught me the importance of the following skills, which I've applied to my PMM career to date. (Thanks, Christy!) So copying and pasting one of her previous Sharebird answers around this below: Soft skills: * Cross-functional excellence: As a PMM, you have the ......Read More

429 Views

How critical is a cover letter and/or portfolio when applying to new PMM roles?

1 Answer

Mary (Shirley) Sheehan

Adobe Head of Lightroom Product Marketing • July 12

I think a cover letter and portfolio are both important when applying for PMM roles, as well as referrals if possible. A cover letter gives you the opportunity to explain why you're the best person for the job and detail your qualifications, while a portfolio allows employers to get a better sens......Read More

2325 Views

I'm a senior PMM and the first marketing hire at a product-led-growth B2B startup. Do you have any advice on building out the marketing team as the company grows?

4 Answers

Leandro Margulis

Prove Head of Product • September 7

It makes sense that the first marketing hire on a product-led organization is the Product Marketing lead :). I would say put your strategy together and depending on the priorities you will see what kind of marketing hires you need, vs perhaps going with external agencies for some marketing activi......Read More

432 Views

How would you structure a response to an interview question when they ask about your GTM experience with launching a new product when your only experience with GTM is launching new features?

This has been a hindrance on my experience as I have only worked for a B2B SaaS company that only has 1 product, thus my only GTM experience is in launching new features, which can be explained in great detail, but several jobs I have interviewed for lately seem to want someone with direct product launch experience (and maybe there's just no way around that).

1 Answer

Jennifer Kay

Yelp Product Marketing Expert & Mentor • July 12

Answer it honestly…and walk the interviewer through the process and methodology you employed in the launch. Focus on the impact- what problem was the customer having that the new feature was solving for, take them through how you partnered with teams to solve it and focus on how your work as a pm......Read More

247 Views

How do you break into a product marketing role?

I've seen associate roles that still require 1-3 years of experience and haven't gotten results from applying for them with transferable skills highlighted in my resume.

7 Answers

Suyog Deshpande

Samsara Sr. Director | Head Of Product & Partner Marketing • November 19

It is tough. If you are planning to move internally, it starts with finding a sponsor - someone who is willing to take risk for you. That is not going to happen automatically. I answered a similar question so posting that reply. There are multiple entry paths into product marketing If yo......Read More

3436 Views

Should product marketing report into Product management or Marketing?

17 Answers

Ross Overline

Fivestars Senior Manager, Product Marketing • August 15

While there are benefits to both, judging from my experience, I believe PMM reporting into Marketing is more effective. * Reporting into makreting creates stronger ties between PMM and the revenue organziation (marketing, sales, operations, etc.) and can therefore lead to more buy-in from......Read More

1122 Views

What advice do you have for recent graduates that want to go straight into product marketing?

Typically, these roles require 3-5 years of experience and/or an MBA. Are there roles we should target instead that will help transition into product marketing? What qualities do you want to see in young professionals that want to land in product marketing?

8 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • November 19

Written and oral communication are probably the most important skills you can develop, as they will help you get a foot in the door early in your career and also will continue to be useful throughout your whole career. Going straight into product marketing without any background in it is difficu......Read More

787 Views