Go-To-Market Strategy

10 Answers
Priya Gill
Priya Gill
SurveyMonkey Head of Global MarketingDecember 12
If you understand the customer problems or market gaps you’re solving for, then you should be able to hone in on your target buyer and the types of customers you want to attract. It’s a lot easier to narrow down to an ICP if your product is already established and you have a base of customers to ......Read More
1483 Views
1 Answer
Greg Gsell
Greg Gsell
Attentive VP, Product MarketingApril 16
The key to build messaging that scales is to spend extra time on the core messaging hierarchy at the beginning. Spend the extra time debating and socializing key concepts like: * Who is it for * What situation are they in? * Pain Points * Top level message * Supporting Messaging points......Read More
453 Views
7 Answers
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product MarketingJanuary 23
These are typically small launches with functionality that maintains market position, parity, and performance. Communication channels should include but are not limited to: internal - slack announcement with positioning brief, external - cs/sales outreach template, targeted email announcement, ne......Read More
877 Views
4 Answers
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 25
The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to know the common pitfalls when it comes to launching and delivering a GTM plan. If you’re new to a business, or the PM functio......Read More
223 Views
4 Answers
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingNovember 7
To craft an effective GTM strategy, it’s crucial to identify and address potential pitfalls. From my experience, the top 3 GTM strategy risks can be: * Poor Product-Market Fit: Ensuring your product aligns perfectly with the market and addresses customers' pain points is paramount. The lack......Read More
1364 Views
2 Answers
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 25
We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your KPIs aren’t always in your hands. You might find yourself hunting around, or demanding data from other teams – therefore it’s im......Read More
497 Views
9 Answers
Tracy Montour
Tracy Montour
HiredScore Head of Product MarketingAugust 4
The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM planning. Focus on really understanding your points of failure, speak with customers, speak with analysts, understand the marke......Read More
452 Views
5 Answers
Rahul Pandey
Rahul Pandey
SS Supply Chains Senior Product Marketing ManagerJuly 12
GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it.  Hence, It is extremely important to get fundamentals right......Read More
434 Views
6 Answers
Dave Steer
Dave Steer
GitLab Vice President of Product MarketingJuly 13
There are, of course, several elements so I’m just going to touch on the foundational pieces that product marketers must have in place. But before I do, I have one pro-tip: develop your GTM framework as a narrative. I've found that the activity of writing it out in narrative form helps to create ......Read More
1171 Views
6 Answers
Susan "Spark" Park
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, OculusFebruary 3
Do not launch in that market/region if you do not have support. Instead, focus on other areas/regions that do, shore up your resources and be a bigger success. Nothing is more attractive than a successful product elsewhere, so if you find success in other regions, the stakeholder will be asking f......Read More
1152 Views