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Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
What are some best practices for a successful product launch targeting a B2B audience? What about B2C?
In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?
Marketing seems to have limited access to Sales and is not invited to sales calls/meetings. How can we possibly develop B2B marketing strategy without this insight? What am I missing?