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Go-To-Market Strategy

How do you identify ideal customer profiles and operationalize them as a part of your GTM strategy?

11 Answers

SurveyMonkey Head of Global Marketing • December 12

If you understand the customer problems or market gaps you’re solving for, then you should be able to hone in on your target buyer and the types of customers you want to attract. It’s a lot easier to narrow down to an ICP if your product is already established and you have a base of customers to ......Read More

1546 Views

How do you operationalize messaging so it works for all go-to-market teams?

1 Answer

Greg Gsell

Attentive VP, Product Marketing • April 16

The key to build messaging that scales is to spend extra time on the core messaging hierarchy at the beginning. Spend the extra time debating and socializing key concepts like: * Who is it for * What situation are they in? * Pain Points * Top level message * Supporting Messaging points......Read More

539 Views

How do you treat minor releases and enhancements in your GTM process?

7 Answers

Amanda Groves

Crossbeam Senior Director Product Marketing • January 23

These are typically small launches with functionality that maintains market position, parity, and performance. Communication channels should include but are not limited to: internal - slack announcement with positioning brief, external - cs/sales outreach template, targeted email announcement, ne......Read More

892 Views

Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?

4 Answers

Molly Chapman

Moorepay Head of Product Marketing • August 25

The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to know the common pitfalls when it comes to launching and delivering a GTM plan. If you’re new to a business, or the PM functio......Read More

225 Views

What are the top three to five common risks do you list to your GTM strategy and how do articulate mitigation plans to address those risks?

4 Answers

Iman Bayatra

Coachendo Director of Product Marketing • November 7

To craft an effective GTM strategy, it’s crucial to identify and address potential pitfalls. From my experience, the top 3 GTM strategy risks can be: * Poor Product-Market Fit: Ensuring your product aligns perfectly with the market and addresses customers' pain points is paramount. The lack......Read More

1377 Views

How do you identify KPIs to measure the success of your GTM strategy?

2 Answers

Molly Chapman

Moorepay Head of Product Marketing • August 25

We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your KPIs aren’t always in your hands. You might find yourself hunting around, or demanding data from other teams – therefore it’s im......Read More

499 Views

In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?

9 Answers

Tracy Montour

HiredScore Head of Product Marketing • August 4

The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM planning. Focus on really understanding your points of failure, speak with customers, speak with analysts, understand the marke......Read More

455 Views

How might GTM vary for the first product i.e. at a tech startup?

5 Answers

Rahul Pandey

SS Supply Chains Senior Product Marketing Manager • July 13

GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it. Hence, It is extremely important to get fundamentals right......Read More

435 Views

What would you say are the core elements of a strong, repeatable GTM framework?

6 Answers

Dave Steer

GitLab Vice President of Product Marketing • July 13

There are, of course, several elements so I’m just going to touch on the foundational pieces that product marketers must have in place. But before I do, I have one pro-tip: develop your GTM framework as a narrative. I've found that the activity of writing it out in narrative form helps to create ......Read More

1199 Views

As PMM, how do you get buy-in with senior stakeholder in a big SaaS tech organisation to execute your GTM strategy in the region?

6 Answers

Susan "Spark" Park

Meta Head of Product Marketing, VR Work Experiences, Oculus • February 3

Do not launch in that market/region if you do not have support. Instead, focus on other areas/regions that do, shore up your resources and be a bigger success. Nothing is more attractive than a successful product elsewhere, so if you find success in other regions, the stakeholder will be asking f......Read More

1168 Views

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