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Product Marketing Career Path

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?

16 Answers

Gregg Miller

Oyster® VP of Product Marketing • October 9

At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximize Zapier’s market opportunities by (1) clarifying where we win and (2) driving GTM strategy for product success.” I then defin......Read More

3346 Views

How do you look at the difference and overlap between growth and product marketing?

2 Answers

Kacy Boone

Clockwise Head of Growth Marketing • May 26

Product marketing is deeply aligned to the product team and is focused on maximizing the adoption of the product suite. Product marketing can also be split into “inbound” and “outbound” functions depending on the stage of the company. Inbound being responsible for research, strategy, and insights......Read More

840 Views

What is your favorite product marketing interview question and the best answer you've heard?

22 Answers

Carrie Zhang

Square Product Lead • June 30

Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down [insert whatever metrics, scenarios] in the last 2 quarters. You need to get it back on track. What would you do to tackle this?" ......Read More

4809 Views

What has worked well (or has not worked) as far as positioning your product marketing team within a larger marketing org?

10 Answers

Carrie Zhang

Square Product Lead • November 17

Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relationship building and collaboration in 3 areas: 1. Product (development) team. At Square PMMs are embedded within the product t......Read More

4010 Views

If your product marketing team is only or two people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?

(context: small company, still establishing product marketing function, no senior marketing leader to guide, lots of room to carve own path, looking for best ways to support success!)

9 Answers

Sarah Din

Quickbase VP of Product Marketing • January 20

There are always going to be a million things that you feel need to be done. PMMs by nature want to take on everything, but the fact is, even though things might seem critical, not everything needs to be done right away. Especially in the absence of a senior marketing leader who can help triage p......Read More

784 Views

What are some of the best resources for Product Marketers to refer to as they grow in their careers?

5 Answers

Susan "Spark" Park

Meta Head of Product Marketing, VR Work Experiences, Oculus • May 27

Sharebird and the Product Marketing Alliance are fantastic networks. It’s wonderful to see communities sprout around this fun and challenging career path that can lead to a variety of successful positions. Use your network and ask questions as much as possible.

1383 Views

What's your best product marketing 30-60-90 day plan to make a big impact at a new company?

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

24 Answers

Dave Daniels

BrainKraft Founder • June 9

30 days - Learn the market and competitive landscape. Visit as many customers and non-customers as possible. Read every Win/Loss report you can get your hands on. Talk to as many sales reps as possible. Use the Steve Jobs line of questioning: "What's working here?" "What's not working here?" Warn......Read More

3942 Views

What are the fundamental differences between a PMM and a senior PMM? What are some clear indicators that someone is ready to take on a senior PMM role and the responsibilities that come with it? And, when in the senior PMM role, what are the key stages that distinguish the different levels of senior PMMs?

3 Answers

Madeline Ng

Google Head of Marketing, Google Maps Platform • May 12

This is a hard question because I've found that even the nature of product marketing and the title "PMM" means different things at different companies. Generally, however, I'd look at the framework for seniority against the following dimensions: * Product coverage: Early in your career you may......Read More

7239 Views

How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

14 Answers

Gregg Miller

Oyster® VP of Product Marketing • October 9

30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More

8053 Views

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?

12 Answers

Horacio Zambrano

Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • June 9

GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/positioning You have to pick one, find a good framework and cover all the basis. Most likely they will think it's more academic than......Read More

1537 Views

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