What are the best tools you've used to map out differentiation?
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Related Questions
What's the difference between messaging and positioning? Who is the biggest critique of your messaging (customer success, sales, product) and how do you ensure you bowl them over and get them on side? How are product and brand marketing similar? Different? Or are they really the same thing?!How do you develop messaging that grabs attention in a crowded market?What do you use or do to get people to buy into your positioning plans and consistently using them?How does experimentation fit into improving messaging? And if you find something that works in one channel, can you translate it across channels?