What does it take to be a successful product manager?
I don't have a prior experience with PM what can I start off with
Zoom Product Marketing - App Marketplace, Sharon Markowitz on Partner Product Marketing
January 31 @ 10:00AM PST
ServiceNow Senior Manager, Strategic Technology Alliances Marketing, Andy Yenon Partner Product Marketing
June 16 @ 9:00AM PST
TrustRadius Former Sr. Director, Product Marketing & Brand, Harsha Kalapalaon Partner Product Marketing
December 14 @ 9:00AM PST
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Related Questions
With respect to mergers and acquisitions, what are the steps and priorities you take to integrate the newly acquired product into your overall product marketing strategy? Walk thru a strategy, gtm plan with identifying relevant comarketing tactics that engaged your own & partners sales team. How did you get traction from the team given multiple priorities with sales? How did you measure success for PMM vs sales? With respect to mergers and acquisitions, what are the steps and priorities you take to integrate the newly acquired product into your overall product marketing strategy? How does Product Marketing get involved with alliances, partnerships and marketing the integrations of a product with another product? What are your lessons learned about successfully going to market in a partner's ecosystem?What are the pros/cons to including a partner in a marketing campaign/asset?