Walk thru a strategy, gtm plan with identifying relevant comarketing tactics that engaged your own & partners sales team. How did you get traction from the team given multiple priorities with sales? How did you measure success for PMM vs sales?
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TrustRadius Former Sr. Director, Product Marketing & Brand, Harsha Kalapalaon Partner Product Marketing
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Related Questions
How can you continuously optimize the partner process?What kind of a marketing or MDF budget is associated with tech marketing alliances or in prior experience you’ve had? Discuss some specifics on allocation and measurements.What are your lessons learned about successfully going to market in a partner's ecosystem?How should you think about prioritizing your partner marketing efforts?What does it take to be a successful product manager?Is partner PMM a dedicated function and why is that the case or not? What's the line between partner PMM and partner marketing?