What does the final deliverable look like and who do you involve in the readout?
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Related Questions
What constitutes a competitor, and what is the goal you have in mind when you conduct competitor analysis?How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference? Competitive insights is often a back burner to launches and other PMM work. Are their tips in prioritizing and making research actionable? How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?How do you recommend communicating and sharing the competitor analysis with the team/stakeholders?How do you perform extensive competitive product research?