What kind of a marketing or MDF budget is associated with tech marketing alliances or in prior experience you’ve had? Discuss some specifics on allocation and measurements.
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What are the pros/cons to including a partner in a marketing campaign/asset? How do you get your exec team to buy into investing in your partner marketing efforts?This is my first time developing a GTM strategy for a new partner channel we are targeting. Do you have any advice? What are some examples of the most valuable content that can be used by SMB sales representatives?How do you get buy-in and attention from your partner sales force in order to even enable them?How does Product Marketing get involved with alliances, partnerships and marketing the integrations of a product with another product?