Product Marketing
Product Marketing Specializations
Product Marketing Specializations
Any tips for someone in sales looking to move to product marketing ?
Im currently in sales and am interested in pursuing a career in product marketing . I would love some advice on possible courses or best practices .
1 Answer
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
12 Answers
How do make sure the resume appeals to the hiring manager for a product marketing role?
Should I just use one general resume or are there different versions of it?
4 Answers
If you're trying to make a pivot into product marketing, what advice do you have for highlighting transferrable skills and addressing gaps?
My most recent experience is doing partner marketing at Toast, which was on the same team as product marketing, doing partner product launches, running our partner program, doing sales enablement, and planning/executing campaigns. I have experience in content marketing at Tripadvisor (where I helped grow product adoption of a new product), and project management experience at the WiMAX Forum (where I empowered member companies like Hitachi, Siemens, GE, and more to bring WiMAX technologies to market as part of their product offerings).
3 Answers
How to enable sales team who are not organized by verticals on vertical content?
Vertical agnostic sales teams are stretched too thin when it comes to focusing on multiple verticals. Delivering multiple industry positioning sessions has a low ROI. How to improve this?
1 Answer
What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
11 Answers
What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
28 Answers
How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
What should I do differently? Developers do not want to be sold to.
16 Answers
Our company targets both business customers and developers building apps on top of our platform. I’m a non-technical PMM and the first marketing hire in the company. As our marketing team grows, when should we bring a DevRel into the team?
Our business model is product-led-growth. How should we prioritize bringing in a DevRel vs. other critical functions like content and demand generation as we grow our team and want to do it efficiently?
4 Answers
How do you build an active and engaged developer community? What is your take on Developer Evangelists?
Working on building awareness for developer.tomtom.com and hiring Developer Evangelists, PMMs and Customer Relationship Managers.
2 Answers
What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?
Given some developers will read documentation, evaluate and start to build before interacting with sales/ broader website -->
3 Answers
What do you think are the most important pillars for B2B Enterprise product GTM strategy?
While planning for a GTM strategy what framework do you suggest should be used? I understand that STP is one of the key aspects, what are the other aspects to put it in place to ensure a solid GTM?
1 Answer