Influencing the Product Roadmap

Like what are the first things you would check/do?

It's clear there is an opportunity, but currently hard to see how big of an opportunity.

Sometimes when product kicks off work they have assumptions about how people think about certain features. Marketing, support, and even customers can come to the table with real stories that may invalidate the assumptions product had early on in the feature dev process.

I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.

Any tips for setting expectations and not losing team’s trust while ensuring we have a timeline to work towards?

We have data points and a long backlog of features that need to be prioritized to help us win. I'm struggling to consolidate it into a consumable format for product to digest and decide

What type of opportunities should current product marketers seek out in order to best position themselves to lead the product marketing function at a company?

Customers may want many things, but it might not always be the right feature to implement. How do you decide this?

I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and what we need to invest in to increase market penetration.

I am at a company where Product builds the roadmap without many insights from Marketing or research.

Product marketing owns the customer advisory board but product management owns the roadmap.

Do you prioritize features based on their revenue potential?

This ties into convincing teams that a feature or change is needed. What level of evidence or research is needed to show that a certain feature or requirement is a "must have" on the product roadmap. "The competitor has it" is not always justifiable evidence.

This is an interview question we get all the time