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Roadmap Planning

How do you handle exec input in the roadmap, and convey a point of view while also accommodating?

12 Answers

Braze Director of Product Management • February 8

Let’s say that a product team and an executive team are aligned on the goal of improving customer satisfaction with the product (measured by a CSAT survey). The product team will then do research and perform experiments to validate the best way to impact customer satisfaction. Including executive......Read More

5998 Views

Where do ideas for new features come from? How do you decide which ones to build?

8 Answers

Brandon Green

Buffer Staff Product Manager • August 16

Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More

2405 Views

What framework should I use to prioritize either dedicating engineering resources to build out product functionality or just using a 3rd party service?

6 Answers

Krishna Panicker

Airbase VP Product • March 8

Without full context, I will assume you are not a start up but rather a profitable business with growing revenue. When considering whether to build, buy or partner (BBP), work with your team to put together a set of principles that are informed by your : * vision and strategy * differentiated......Read More

622 Views

Which stakeholders have input into your roadmap, and how to balance giving them influence vs control?

12 Answers

Aleks Bass

Typeform Vice President Product Management • June 15

There are several stakeholders that have input into our roadmap, a few main partners and collaborators are listed below: * Other Product & Design Teams * Sales/CS teams * Marketing & Growth * Research * And more… Most cross-functional partners just want to be heard and want to understa......Read More

1033 Views

How do you get autonomy for prioritizing your roadmap when your sales process is very sales heavy, and sales leadership wants to dictate priorities?

14 Answers

Marion Nammack

Braze Director of Product Management • February 8

Good framing is essential for effective prioritization, especially in cases where departments have different perspectives on what to prioritize. In many companies, including my own, the sales team is an important stakeholder in the product roadmap. When working with other departments or teams, y......Read More

6857 Views

What is your end-to-end product development process?

5 Answers

Aleks Bass

Typeform Vice President Product Management • September 7

Our product development lifecycle process looks very similar to a double diamond design process but with an adapted approach for our organization. While there are best practices for a product development processes, I've found that there is a decent amount of adaptation and adjustment that needs t......Read More

2480 Views

It seems like a PM role is stretched in multiple directions - business goals, engineering, customer satisfaction etc. How do you determine what's more important to focus on?

3 Answers

Brandon Green

Buffer Staff Product Manager • August 16

A PM's job is to take in a lot of inputs (including the 3 listed in this question) and articulate a compelling strategy and roadmap around achieving the best outcomes for your business. Within those are assumptions, risks, opportunities, etc. that are worth digging into and questioning, and from ......Read More

1179 Views

How do you determine how much of your roadmap should be focused on existing customers vs prospects?

13 Answers

Krishna Panicker

Airbase VP Product • March 8

The answer lies in the breakdown of how the organisation intends to hit it's goals. See this answer for context - https://sharebird.com/h/product-management/q/how-do-you-handle-exec-input-in-the-roadmap-and-convey-a-point-of-view-while-also-accommodating-1 To take an extreme example, if 70% of ......Read More

757 Views

Move Items on Roadmap: What are your suggestions for product leads when they need to efficiently explain that an item on the roadmap needs to move because some other item has become more important?

We are required to write long docs and spend hours on creating decks for leadership which is not the best use of time

1 Answer

Derek Ferguson

GitLab Group Manager, Product • November 29

Moving items in priority on the roadmap is going to happen. This is especially true if you are required to have a long-term roadmap. However, even with short-term roadmaps, it will happen. While I don't know the exact reasons why your company requires you to write long docs and create decks to ex......Read More

670 Views

How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)

11 Answers

Marvin Green

Splunk Director, Product Management • September 13

Thanks for the question! You, my friend, are in a coveted position. I would encourage you to shift your mindset and look at it as an opportunity to influence and educate your leadership team on what you know about your customers and create a vision and strategy for your product to share with them......Read More

2003 Views

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