Communities

AMA's

Job Board

Developer Product Marketing

What are the best product demonstration videos you've seen?

I'm creating product demo videos for a client. What are the best product demonstration videos you've seen? These are not the 90-sec explainer videos, but short videos demonstrating actual software products.

10 Answers

Justine Davis

Atlassian VP / Head of Product Marketing, Agile and DevOps solutions • November 18

Rather than name the best product demos, I think I will tell you what makes a good product demo. (for what it is worth, Atlassian's demo den series on Youtube from product managers is an exampel of a fantastic product demo series). Your ultimate goal is to educate, inspire, and convince the view ......Read More

824 Views

For an API product, how have you been able to successfully continue engagement with developers after they have completed onboarding? Strictly email? Does that outperform/under perform regular web and mobile customers?

3 Answers

Indy Sen

Hypergrowth Leader and Product Go-to-Market Advisor • May 18

I like the spirit of this question, as it's not just relevant to API products but also any product that has a similar onramp due to it being technical. You also touch on something that many inadvertently forget--that it's not enough to launch a product, you also have to think about the "landing" ......Read More

375 Views

Developer Journey vs. Classic Funnel: what's the difference?

1 Answer

Justine Davis

Atlassian VP / Head of Product Marketing, Agile and DevOps solutions • November 18

There is not really a difference if you are working at a product led growth company. You should drop developer sign ups the same way you would track any marketing funnel: * Site visits * Evaluations * first day usage * second week usage * monthly active usage * feature usage * upsell * c......Read More

590 Views

How do you evaluate the cost of a developer to the org?

1 Answer

Justine Davis

Atlassian VP / Head of Product Marketing, Agile and DevOps solutions • November 18

I don't :) Not my job to hire developers. It is my job to evaluate the role of product marketing and developer advocates, however. I don't typically look at the cost of hiring them, but I do look at the typical business metrics and marketing funnel metrics to ensure we are ROI positive. I partner......Read More

615 Views

How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product

6 Answers

Jasmine Jaume

Intercom Director, Product Marketing • October 27

This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: * Sales & CSM: I'm bundling these two together, as the type of work we do with each is similar at a high level. We work closely with sales leaders and the sales enab......Read More

839 Views

Developer Journey vs. Classic Funnel: what's the difference? Where are the overlaps & intersection points?

3 Answers

Indy Sen

Hypergrowth Leader and Product Go-to-Market Advisor • May 19

Yep, a question that's near and dear to my heart because accurately representing your developer journey is such a clarity boost for everyone on the team. I like to think of the developer journey as a developer funnel. That's why developer marketing is still marketing at its heart. Traditional......Read More

316 Views

How technical does your messaging need to be when marketing to developers?

6 Answers

Lauren Buchman

Orb Head of Marketing • April 15

It depends! A common pitfall in developer marketing messaging is that the marketers spend a bunch of time trying to put things into terms they can understand as a non-developer. The trouble is, what works for you doesn't necessarily translate for them. Focus on the problem that your product i......Read More

608 Views

What's the difference between Developer Relations and Developer Marketing? How do you work together?

5 Answers

Lauren Craigie

Cortex Head of Product Marketing • September 15

Great question. We actually have a third unit – Developer Experience. I'm sure it differs at other organizations, but at dbt Labs... Developer Relations is focused on growing the community (measured by Slack members and weekly active projects in the open source product), building lasting relati......Read More

471 Views

What are your lessons learned about successfully marketing to developers?

4 Answers

Lauren Buchman

Orb Head of Marketing • April 15

At it's core: it's not different from B2B or B2C when you strip it down to the pillars of what makes for any successful marketing. Understanding your audience: * What are their drivers, their pains, their perceptions? * Where do they gather? * Who do they trust? * How do they influence......Read More

738 Views

When and how does a sales team engage when marketing to developers?

2 Answers

Vishal Naik

Google Product Marketing Lead • July 15

The best sales people that I’ve worked with “know enough to be dangerous” meaning they dont try to know everything, but they know enough to have a basic conversation and then know the right resources to bring in to continue the conversation. So I try to arm Sales with 101 level content so that if......Read More

622 Views