Consumer Product Marketing

12 Answers
Brandon McGraw
Brandon McGraw
DoorDash Senior Director, Head of Product MarketingMarch 31
I came from a background in brand and so my natural instincts served me most well on the outbound side of product marketing. I had my fair share of imposter syndrom in the early days when I looked at my peers and realized that I'd never done the traditional inbound work of a PMM. I spent more ...Read More
2674 Views
7 Answers
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
Highlighted this one in another question, so will point you there, but overall, yes - we break PMM responsibilities down by audience. Some PMMs will work only on Consumer and some only on Restaurant for example. In a three-sided marketplace, there is naturally a ton of organic collaboration acros...Read More
1671 Views
1 Answer
Katie Levinson
Katie Levinson
MyFitnessPal Vice President Product MarketingMay 7
Partnerships can have a great multiplier effect on your product marketing efforts, depending on how strategic the partnership is and also what you’re hoping to get out of it. But, your GTM strategy, your value propositions, messaging and overall marketing and product strategy have to be solid fir...Read More
368 Views
1 Answer
Katie Levinson
Katie Levinson
MyFitnessPal Vice President Product MarketingMay 7
One: talk to as many different product marketers as you can across a wide variety of company sizes and industries. What you’ll hear from each of them is that product marketing means different things at different companies, and they aren’t kidding. It’s good to get a sense of what the role entails...Read More
375 Views
2 Answers
Rayleen Hsu
Rayleen Hsu
TeamSnap Senior Director Consumer Product Marketing & StrategyMarch 3
I love that product marketing sits at the intersection of Product and Marketing and that we're able to help inform the product roadmap in a meaningful way by bringing consumer insights to the table. Our ability to influence the product roadmap and to really understand the why behind product devel...Read More
1131 Views
9 Answers
Mike Polner
Mike Polner
Discord Head of MarketingDecember 12
In general, I don't really think "background" is that important. To me, background does not = skills. I hire for signal on skill and not for whether or not somebody has done something before.  We have some absolutely incredible PMMs on Eats and almost all of them came from a background that wa...Read More
1945 Views
4 Answers
Brandon McGraw
Brandon McGraw
DoorDash Senior Director, Head of Product MarketingMarch 31
Business customers are all consumers at the core, but there are really important distinctions.  For one, businesses have totally different buying patterns and a myriad of channels to reach them through. When you're working for a traditional consumer technology company you're most often relying...Read More
1917 Views
12 Answers
Jennifer Ottovegio
Jennifer Ottovegio
Narvar Fmr Director of Product MarketingOctober 17
I believe that the person ultimately responsible for the results, will most incentivized to succeed. So it comes down to ensuring incentives are aligned and expectations and responsibilities are clear.   For every product or feature launch, I create a go-to-market checklist that includes timeli...Read More
2483 Views
20 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 8
At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximize Zapier’s market opportunities by (1) clarifying where we win and (2) driving GTM strategy for product success.” I then defin...Read More
5795 Views
17 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 8
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b...Read More
9968 Views