What is your advise for someone looking to transition from Solution Engineering - Presales to Product Marketing within a big SaaS B2B organization?
Top Product Marketing Mentors
Stephanie Kelman
Shopify Senior Product Marketing Lead
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Related Questions
Do you have a repeatable process you use to develop product messaging?How do you promote new/updated messaging internally? We often hear that messaging should be differentiating. How can that be achieved? Do you need to be good at writing to create good product messaging?How do you manage the sign off process for specific positioning and messaging for a campaign, use case or feature launch?How do you simplify technical jargon so that your audience understands it but not so much so as to lose its essence?