What is your process for developing pricing & packaging to commercialize a new product? Should pricing & packaging be owned by PMM vs. PM?
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Google Product Marketing Lead, Varun Krovvidi on Developing your Product Marketing Career
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Postscript Vice President Of Product Marketing, Sam Melnick on Developing your Product Marketing Career
February 14 @ 10:00AM PST
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What are some of the best resources for Product Marketers to refer to as they grow in their careers?What are some of your favorite/most recommended product marketing certifications or courses and why?What is your favorite product marketing interview question and the best answer you've heard?If you know that Product Marketing is your passion and you eventually want to be a leader of product marketing, how do you continue to grow in your role over time and take on the right experiences? Is it necessary to add on digital marketing skills to jump from head of product marketing to VP marketing or Head marketing roles. If so, what certifications do you suggest?As a product marketer, is it important to have an online portfolio to showcase some of the work that you've done in the past?