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Pricing and Packaging

Pricing and Packaging

How do you approach competitive intel for pricing?
5 Answers
When re-pricing what all one must consider in order to stay competitive in the market ?
2 Answers
When deciding whether or not to launch a self-serve monetization channel, what factors should I consider?
2 Answers
Why is Usage Based Pricing (UBP) so popular these days? Should I change my product's pricing to UBP?
3 Answers
How can Product Marketing best influence pricing when owned by a function other than PM? For example, Strategy or Bids/Tender Rev Ops team
In the industry I work in (B2B healthtech) almost all contracts go out to public tender, and sales cycles are extremely long. I'd like to be more involved in pricing, but at the moment I don't even have visibility of contracts that are negotiated/pricing, only overall value of deals. The decisions around pricing are all decided during that Bids/Tender application process, through a combination of C-suite /Strategy/Rev Ops. I am responsible for competitive positioning, and our entire GTM approach centres around the 'more for more' position, but I just have nothing to do with actually setting pricing.
1 Answer
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
16 Answers
How do you drive alignment across the exec team on messaging
20 Answers
How do you enable sales reps to sell higher priced packages vs your lower priced offerings?
Our lower priced offerings seem to be the biggest competitors of our enterprise packages.
6 Answers
What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?
13 Answers
How do you think about pricing and packaging as it relates to competitive positioning?
14 Answers
How product marketing can initiate pricing and packaging conversations cross-functionally? Who all should be involved in a council to discuss and sign off?
5 Answers
What is your take about PMM's role on Pricing Page strategies?
3 Answers
How do you create a consistent pricing and packaging framework for a broad product portfolio?
1 Answer
What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers?
E.g. Should the new feature be an add-on or bundled? Should there be an increase in price?
1 Answer
How many price points and packages should I offer customers?
5 Answers
What is the best approach for rolling out pricing and packaging changes? Especially increases in pricing or restrictions to features without angering customers?
2 Answers
Any advice for creating a pricing strategy for a value-based B2C subscription product for a brand new company?
I know what my competitors and similar products are charging, but I'm trying to figure out how to estimate conversion, churn, and customer lifetime for my product. We are a brand new company (so no existing branding or customer trust), we are B2C in the healthcare & fitness space, and we have a value-based product - i.e. not media streaming, or physical goods - like Medium. Any thoughts or resources about how to approach this analysis would be helpful. Thanks!
1 Answer
I'm looking at a potential pricing + packaging re-vamp. I've identified the problems + opportunities and would love insight in thinking about whether to run in-house or hire a consultant. If a consultant, whom else have people worked with aside from ProfitWell and Simon Kucher? Ideally want to learn along with the project
3 Answers
What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?
8 Answers
We currently offer a suite of SaaS applications that are priced and packaged separately. What are some of the best practices to pivot towards a "business platform" based model as opposed to the current "business applications" based model?
1 Answer
What are some best practices when implementing a price increase rollout?
3 Answers
How would you address the (often) #1 customer objection which is "Your prices are too high!"
4 Answers
How do we capture competitor pricing in a sales-led enterprise business?
My sales team at my B2B software company wants to know more about how our competitors price their products.
2 Answers
How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly?
2 Answers
How do I decide whether to publish pricing on my company's website?
3 Answers
What advice would you offer a PMM who would love to get started on learning about and owning pricing at an early-stage company?
1 Answer
My VP Sales thinks that increasing pricing is not possible and any increase will lessen her ability to hit her number. How should we think about changing pricing?
4 Answers
When you make the decision to lower the price of a product, how do you address that change with existing customers (those who have paid the higher price)?
3 Answers
For the first time we want to approach monetization in a structured way. So we're planning to run our first ever pricing project. How do we structure such a project?
3 Answers
Do you have any frameworks for discerning pricing and packaging of single vs bundled solutions? What about consideration around early adoption pricing, seasonal discount, and/or trial to purchase conversion incentives?
3 Answers
We have traditionally been focused on SMB / Mid-Market and are now trying to go to market to the Enterprise. What questions do you recommend we ask internally to get to product market fit with our new Enterprise pricing and packaging?
3 Answers
My company wants to go upmarket and increase the average sale price of its products. How do we do this?
3 Answers
how do you think about the relationship between product positioning and pricing?
3 Answers
Who should own pricing? Product marketing or product management? What is the ideal role of either?
4 Answers
What are good ways to get buy-in from your sales team on a proposed new pricing model? Alternatively, how does feedback from your sales reps on the pricing model impact your future pricing / packaging changes?
4 Answers
How do you make an internal business case for product marketing to own pricing?
4 Answers
What are some resources you refer to when thinking about pricing & packaging? It's a new area for me and I'm not sure how to get started.
4 Answers
How do you think about pricing when going from a single product to a multi-product platform?
6 Answers
Does the design of a site or app affect how much people are willing to pay for a product?
2 Answers
Do you prioritize messaging your freemium product or your paid product and why?
2 Answers
What potential risks or pitfalls does one need to know before starting a pricing overhaul?
2 Answers
How do you handle pricing? for a new feature?
3 Answers
How do you think about which features to make enterprise only?
1 Answer
We're rolling out a new pricing model. How do you drive adoption from your existing customers when pricing variables change?
7 Answers
Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.
5 Answers
What have you seen work best for how to create messaging behind the reason for price increase? Is it features? Is it the underlying value? Other?
1 Answer
When is an ideal time to prepare a change in pricing strategy and how does a PMM lead/join in on this decision-making before being asked to strategize messaging for the price change itself.
7 Answers
How does your customers' (or the market) willingness to pay influence your product roadmap?
Do you prioritize features based on their revenue potential?
5 Answers
Who owns pricing? Product Marketing or Product Management? If both, how do you divide the responsibilities?
6 Answers
When thinking about pricing, do you base it on competitive alternatives or the value you deliver to customers? And what are the marketing trade-offs when choosing either option?
5 Answers
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