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AI and Product Marketing
Analyst Relationships
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Building a Product Marketing Team
Category Creation
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Customer Marketing
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Establishing Product Marketing
Go-To-Market Strategy
Growth Product Marketing
Industry Product Marketing
Influencing the C-Suite
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Market Research
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Platform and Solutions Product Marketing
Pricing and Packaging
Product Launches
Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
Product Marketing / Demand Gen Alignment
Product Marketing Interviews
Product Marketing KPI's
Product Marketing Productivity Hacks
Product Marketing Skills
Product Marketing vs Product Management
Release Marketing
Sales Content
Sales Enablement
Sales Kickoff
Segmentation
Self-Serve Product Marketing
SMB Product Marketing
Stakeholder Management
Technical Product Marketing
Product Marketing KPI's
3 Answers
Maybe this is a better question for my team. For me, I think it's the opposite. KPIs are valuable for me as a PMM because, through all the noise and new requests/projects that I inevitably get in a specific period of time, I can pull my head out of the weeds and make sure I'm moving towards tha......Read More
1164 Views
3 Answers
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • July 6
There are two questions buried in here. If you are truly in a situation where your leadership doesn't understand the impact of Product Marketing, are you in the right position? Product Marketing is challenging enough when you have buy-in and support from your leaders. I'd question why this is......Read More
928 Views
2 Answers
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences • July 6
Going to take my time with this one, as I think it combines a number of the other topics, but it's also critical, because PMM often sits at the center of all these things. * Product launches are a big tentpole event in the lifecycle of a company and a product. Done right, they should drive t......Read More
955 Views
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
10 Answers
Ryan Goldman
Speedata Senior Vice President of Marketing (interim) • May 5
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
16552 Views
3 Answers
Jon Rooney
Unity Vice President Product Marketing • August 23
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days). During the "assess" phase, a senior PMM has to listen, observe and learn as much as possible: meet the team and figure out the......Read More
9231 Views
6 Answers
Christy Roach
AssemblyAI VP of Marketing • November 17
If you’re asking about how self-serve product teams impact my function: I’ve never been at a company where there is a “self-serve product” team. There are some teams that are more focused on the self-serve experience, like a “first experience” team that’s really focused on getting customers up an......Read More
1692 Views
5 Answers
Liza Sperling
Upwork Head Of Product Marketing • February 16
* Conversion rates across the funnel - Did the messaging drive the desired actions at each customer touchpoint from initial engagement to sign up/trial/purchase * Landing pages, emails, posts, and ad performance - How did individual assets and channels perform relative to benchmarks? ......Read More
2715 Views
2 Answers
Sina Falaki
Motive Head of Global Product Marketing • November 23
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Marketing: * Conversions NARR * Attachment rates - new logo and cross selling * Product ASP - the sales price, keep a close eye ......Read More
979 Views
5 Answers
Suyog Deshpande
Samsara Sr. Director | Head Of Product & Partner Marketing • May 13
Learn from the best in the industry. I love the customer marketing from the following companies: 1. Salesforce - unbelievable focus on customers! Look at the trailhead, attend Dreamforce if you can 2. Gong - I like how they call out specific outcomes and challenges 3. Adobe Experience Maker A......Read More
3587 Views
15 Answers
There are dfinitely many directions to take. I'll try to distill down to two metrics across external & internal GTM KPIs: External * Leads, or Revenue within X days of launch * Activation/adoption within X days of launch Internal * Stakeholder satisfaction (survey) * GTM on time deliver......Read More
2278 Views