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Pricing and Packaging
Why is Usage Based Pricing (UBP) so popular these days? Should I change my product's pricing to UBP?
When you make the decision to lower the price of a product, how do you address that change with existing customers (those who have paid the higher price)?
Who owns pricing? Product Marketing or Product Management? If both, how do you divide the responsibilities?
When thinking about pricing, do you base it on competitive alternatives or the value you deliver to customers? And what are the marketing trade-offs when choosing either option?
When is an ideal time to prepare a change in pricing strategy and how does a PMM lead/join in on this decision-making before being asked to strategize messaging for the price change itself.