30 days - Learn the market and competitive landscape. Visit as many customers
and non-customers as possible. Read every Win/Loss report you can get your hands
on. Talk to as many sales reps as possibl
TAGS
AllAnalyst RelationshipsBrand StrategyBuilding a Product Marketing TeamCategory CreationCompetitive PositioningConsumer Product MarketingCustomer MarketingDeveloper Product MarketingEnterprise Product MarketingEstablishing Product MarketingGo-To-Market StrategyGrowth Product MarketingIndustry Product MarketingInfluencing the C-SuiteInfluencing the Product RoadmapMarket ResearchMessagingPartner Product MarketingPlatform and Solutions Product MarketingPricing and PackagingProduct LaunchesProduct Marketing 30/60/90 Day PlanProduct Marketing Career PathProduct Marketing / Demand Gen AlignmentProduct Marketing InterviewsProduct Marketing KPI'sProduct Marketing Productivity HacksProduct Marketing SkillsProduct Marketing vs Product ManagementRelease MarketingSales ContentSales EnablementScaling Product MarketingSelf-Serve Product MarketingSMB Product MarketingStakeholder ManagementTechnical Product Marketing
Product Marketing KPI's
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
19 answers
Founder at BrainKraft • June 8
VP of Marketing at Spekit • August 23
Director, Product Marketing at UserTesting • February 25
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, Walmart • April 15
Sr. Director | Head Of Product & Partner Marketing at Samsara • May 13
Vice President, Product Marketing at Seismic • May 18
Head Of Product Marketing at Canva • May 20
Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, Intuit • May 27
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • July 6
Chief Marketing Officer at Blend • July 7
Head of Product at Prove • September 7
Director, Product Marketing at Intercom • October 26
Senior Director of Product Marketing at Klue • January 5
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • January 11
Sr. Director, Product Management at Druva • February 7
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly Procore • June 23
Director of Product Marketing & Customer Marketing at Mode Analytics • January 19
Head of Product Marketing at Calendly • March 23
8 answers
PMO at TikTok • August 13
Senior Director of Product Marketing at Zenput • March 23
Chief Growth Officer at Verifiable • March 26
Senior Director, Head of Product Marketing at DoorDash • March 31
Vice President of Marketing at Albertsons Companies • March 24
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • September 7
Product Marketing Expert & Mentor at | Formerly Homebase, Angi, The Knot • March 21
11 answers
Senior Director, Product Marketing Launch Strategy at Salesforce • January 12
Director, Product Marketing at Amplitude • January 25
Head of Product & Growth Marketing at Qualia • March 31
Director of Product Marketing at Matterport • May 3
Vice President of Product Marketing at GitLab • July 13
Group Manager, Product Marketing at Lyra Health • August 3
Vice President, Product Marketing at Momentive (SurveyMonkey) • December 12
Head of Lightroom Product Marketing at Adobe • January 16
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • January 23
I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.
13 answers
Senior Product Marketing Manager at Workday • October 24
Director of Product Marketing at Culture Amp • September 23
Product Marketing at Fire TV (Smart TVs) at Amazon • February 17
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • April 13
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBM • August 4
Market Intelligence Lead at Airtable • September 20
Head of Competitive Intelligence at ClickUp • October 18
Director of Product Marketing at HubSpot • December 6
Vice President of Product Marketing at GitLab • January 30
Senior Director, Product Marketing at MURAL • February 16
2 answers
Writing samples? Case studies?
9 answers
CEO at AudiencePlus • January 28
Senior Director, Technology Marketing and Communications at Zendesk • February 4
GTM Leader | Marketing Author | Career Coach at • June 11
Global VP Marketing at Moloco • May 5
Sr. Director | Head Of Product & Partner Marketing at Samsara • May 12
Head of Product Marketing at Klaviyo | Formerly Drift, Dropbox, Upwork • November 17
Head of Product Marketing at Retool • May 4
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 17
Vice President, Product Marketing at DigitalOcean • February 6
15 answers
VP of Product Marketing at Oyster® • October 8
Head of Product Marketing, Cloud at Coinbase | Formerly Lyft, Atlassian • May 25
Director, Product and Solutions Marketing at Hopin • June 1
Senior Director, Product Marketing at Instacart • June 2
Director of Product Marketing at Sourcegraph • June 8
Director of Product Marketing at Mastercard • June 15
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, Lyft • June 16
Product Marketing Expert & Mentor at | Formerly Homebase, Angi, The Knot • October 12
Director, Product Marketing at Intercom • October 26
Senior Director of Product Marketing at Klue • January 5
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • January 11
VP, Product Marketing at LendingClub • July 26
Global Head of Product Marketing, Spotify for Artists at Spotify | Formerly Uber • December 20
Director of Product Marketing & Customer Marketing at Mode Analytics • January 19
4 answers
Head Of Product Marketing at Upwork • February 16
VP of Product and Solutions Marketing at HubSpot • July 6
Product Marketing Lead, Core ML at Google • December 14
Director of Product Marketing at Momentive (SurveyMonkey) • January 4
My team used to do a lot of large campaigns so revenue was a really easy target to forecast over a specific time frame and establish as a key result target. However, for a bunch of smaller feature launches that are supposed to drive product adoption/engagement, it is a little trickier to parse out the impact PMM should drive and tie that back to team objectives.
One approach I've thought about is setting high-level quarterly objectives for PMM (e.g. drive X monthly active users) and then evaluate feature launches/projects as levers to achieve that overall OKR (so the smaller launches aren't objectives in themselves, but bundled together they help achieve a larger OKR). The feature launches may also have more specific KPIs to measure success (eg X% of users adopt), but they should still ladder up to the north start quarterly metric.
2 answers
Product Marketing at Trusted Health • May 26
Group Product Marketing Manager at Cisco | Formerly Splunk, Quest Software • December 21
9 answers
Director of Brand and Product Marketing, Twilio.org at Twilio • July 16
Director of Product Marketing & Customer Marketing at Mode Analytics • March 17
Senior Director of Product Marketing at Fivetran • April 13
Sr. Director | Head Of Product & Partner Marketing at Samsara • June 30
Head of Product Marketing at HiredScore • July 28
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • December 7