How did Product Marketing change the trajectory of your product?
Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
October 23 @ 10:00AM PST
Gusto Head of Product Marketing, Employers, Leah Brite on Establishing Product Marketing
May 1 @ 10:00AM PST
Tremendous Head of Product and Corporate Marketing, Ambika Aggarwal on Establishing Product Marketing
April 9 @ 9:00AM PST
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Stephanie Kelman
Shopify Senior Product Marketing Lead
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
What is your process for collecting user feedback?How do you define product marketing differently in a product-led growth company vs. a traditional company with a normal sales and marketing funnel?What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company? If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies? When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?You're the new PMM for a B2B SaaS company that has 40 people and is starting to scale. What should you aim to do in your first month and your first quarter?