How do you as a product marketer prioritize which partners to focus on? Do you use some sort of a framework to help this and share with your stakeholders?
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Related Questions
What kind of a marketing or MDF budget is associated with tech marketing alliances or in prior experience you’ve had? Discuss some specifics on allocation and measurements.What are the pros/cons to including a partner in a marketing campaign/asset? This is my first time developing a GTM strategy for a new partner channel we are targeting. Do you have any advice? How does Product Marketing get involved with alliances, partnerships and marketing the integrations of a product with another product? What does a partner product marketing manager need to be exceptional at compared to product marketing manager?What do KPI's look like for a partner product marketer?