What skills does a partner marketer need in comparison to PMM? How to identify what kind of these 2 types of marketers I am?
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Could you share best practice tips for integrating market research into various stages of GTM, from business case justification through to launch readiness and post-launch adoption? How have you historically sourced people to interview while developing personas?How do you prioritize your research - Buyer vs User?How do you drive culture change with market research? Can you outline the best structure and format for user personas that are useful across the org?How would you suggest someone become a product marketing leader? What would you suggest for someone trying to become a product marketing manager?