TAGS
All
Consumer Product Marketing
Customer Marketing
Developer Product Marketing
Enterprise Product Marketing
Growth Product Marketing
Industry Product Marketing
Partner Product Marketing
Platform and Solutions Product Marketing
SMB Product Marketing
Self-Serve Product Marketing
Technical Product Marketing
Developer Product Marketing
How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?
What should I do differently? Developers do not want to be sold to.
15 Answers
Brady Gentile
Hedera Hashgraph Product Marketing • July 22
Background: Worked as a Community Manager and Product Marketer for an open source database software company DataStax; we sold a proprietary version of the open source database Apache Cassandra, targeting the developer and administrator personas. Developers are experts at searching for informa......Read More
1675 Views
How do you perform extensive competitive product research?
I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
15 Answers
Pranav Deshpande
Vanta Senior Product Marketing Manager • August 26
To start I'd say thorough competitive research is the foundation of great product marketing, so it's great that your company is investing in it. It's really important for the PMM that owns a product to be an expert on both direct and indirect competitors. Competitive research shouldn't happen in ......Read More
680 Views
3 Answers
Vishal Naik
Google Product Marketing Lead • July 15
I like to think the developers create the long-tail of use cases for end users. With that, I measure in three dimensions: first, momentum in the platform; second, quantifying end user value; third, measuring impact to the business. In a B2B setting, a customer who has gone through the work of bui......Read More
1081 Views
4 Answers
Rachel Cheyfitz
Coro Head of Product Marketing and Documentation • November 12
Just like any other channel marketing, developer marketing requires a fundamental understanding of the developer persona: what is their job, what does their day-to-day look like, what are their needs, goals, painpoints and so forth? This also includes - "where" do developers spend their time.......Read More
277 Views
8 Answers
Jasmine Jaume
Intercom Director, Product Marketing • October 27
This is a big question! It would be impossible for me to detail all the ways we work with these teams, but at a high level: * Sales & CSM: I'm bundling these two together, as the type of work we do with each is similar at a high level. We work closely with sales leaders and the sales enab......Read More
1538 Views
4 Answers
Lauren Craigie
Cortex Head of Product Marketing • September 2
We have a strong community in the dbt Slack channel, but it's not inclusive of all dbt practioners. So we use four main channels to get in front of our target audience: 1. The dbt Slack community, when announcements are highly relevant to their work 2. Quarterly product launch events targeting ......Read More
1734 Views
1 Answer
Lauren Craigie
Cortex Head of Product Marketing • September 2
I wish it wasn't different, to be honest. If I say what people normally say here, like, "it's more honest, it's straight-forward, it gets right to the meat of it," I'm left thinking... Why don't we market that way to everyone? Why don't we create tiered experiences that let you get right to the d......Read More
1117 Views
1 Answer
Lisa Dziuba
Lemon.io Head of Growth Product Marketing • September 30
When talking about product value prop, developers care more about:
- functional benefits (aka "features")
- security and owning the data
- transparent messaging around expected outcomes (no fuzzy marketing promises)
285 Views
Rachel Cheyfitz
Coro Head of Product Marketing and Documentation • December 6
Atlassian is closely associated with engineering/development. For this reason, I'd suggest the following - for starters: - Reddit - Stack overflow - Twitter - LinkedIn - dev.to - CodeProject - Forem - Slack communities - Atlassian communities Before interacting, take into account: ......Read More
849 Views
Rachel Cheyfitz
Coro Head of Product Marketing and Documentation • November 12
Treat it like any other campaign. Plan down to the granular level and execute. - Evaluate personas and understand how to contact them - Try AB testing to identify the language that succeeds best - Be clear about your purposes in every ad, email, etc. - Speak with friends and influencers ......Read More
828 Views