Pro/Cons of having loyalty programs for customers who use partners for a designated amount of time?
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How does partner GTM vary when targeting enterprise vs small biz customers?What are the pros/cons to including a partner in a marketing campaign/asset? What does a partner product marketing manager need to be exceptional at compared to product marketing manager?How does Product Marketing get involved with alliances, partnerships and marketing the integrations of a product with another product? What's the longer term health of having a career in doing partner PMM?What's the best way to teach partners about your product and which assets/resources should be developed to maintain their knowledge?