Product Marketing can end up being a catch-all in terms of responsibilities. What would you say are the top 3 - 5 areas PMM should always be focused on that can make the biggest impact at a growing start-up?
1 Answer
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • February 24
This question resonates deeply. The biggest way to have an impact as a product marketer is to align your initiatives to focus on bringing to life the voice of the market internally and the voice of the product externally.
The top 4 ways to do this are:
Customer & Market Insight: Be the subject matter expert. Know your customers and market.
Product Strategy: partner closely with product to bring market insight as input into product strategy and roadmapping.
Positioning & Messaging: develop effective positioning and messaging that resonates with your target audience.
Go-to-market Strategy: define how you will bring product/features to market - and what the KPI's are you need to align to.
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