- Retros on strategic projects, especially those with cross-functional teams so
you can identify previous learnings and opps for improvement, and quickly get up
to speed on legacy experiences - Centr
Product Marketing Team
4 answers
Director of Product Marketing at jane.app • March 4
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • January 11
Positioning Messaging Personas / Competitors Always focus on the top 2 first, as
this will impact how everyone talks and writes about your company – which
ultimately brings in users and wallet share
Global Head of Product Marketing at Eventbrite | Formerly Amazon, Ex-Amex • February 10
As I mentioned in the question regarding your first 90 days, the first 30 days
are all about establishing a baseline and assessing the current product
marketing status. The first 3 things that I look
3 answers
Senior Director of Product Marketing at Klue • January 5
It's hard to give a specific answer here because every company is unique, but
here are some things to think about: How experienced are you as a PMM?If you've
built and managed multiple PMM teams in t
Group Product Marketing Manager at Cisco | Formerly Splunk, Quest Software • December 21
Get that headcount ASAP! I kid, I kid.... kind of. My selfish, well, self, wants
to say ask for approval as soon as you start -- first 30 days. Hiring someone
doesn't happen overnight so you want as m
4 answers
Senior Director of Product Marketing at Klue • January 5
Assuming you were hired for this role, I think that this type of conversation
should ideally happen before you accept the job. Asking a question like "what
vision does the CMO, Founder, CEO, executive
Group Product Marketing Manager at Cisco | Formerly Splunk, Quest Software • December 21
This question is great and so very relevant. I've been companies where
leadership has had 3 very different thoughts on the PMM org. PMM IS AMAZING
What the heck is PMM and why am I paying their sal
Such a great question! And sadly, a common challenge for product marketing. I've
found even when a company hires its first product marketer, not everyone is
aware or on the same page. I have struggled
3 answers
VP, Product Marketing at LendingClub • July 26
If PMM is a new discipline within your org chances are other teams were
"covering" PMM unofficially. This could mean product managers trying to wear
marketing hats or lifecycle / brand marketers pitch
Head of Product Marketing at HiredScore • August 2
Standing up a new Product Marketing function is both a great opportunity and a
great challenge. Over the last year, I have been standing up the PMM function at
my current company. I can share that is
2 answers
Senior Director of Product Marketing at Klue • January 5
I can't think of three good ones right now, so I'll give you two of my
favourite: Saying yes to everythingWhen you come in as the first PMM, people are
going to be throwing projects at you left and r
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
2 answers
Senior Director of Product Marketing at Klue • January 5
This is a really great question, and something I think a lot of poeple struggle
with. I've found this article from First Round Review really helpful. It's
based on Molly Graham's concept of "Giving A
How do you adjust product marketing frameworks to your company's organization and business activity?
1 answer
1 answer
I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
10 answers
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • February 27
A PMM can contribute to an organization that has already found an element of
product-market fit, but it'd be important not to confuse them to be the first
product marketer. Often, the first 'product
Head Of Product Marketing at 3Gtms • March 3
For an early-stage company, it is of the utmost importance to differentiate
between hiring a product marketing title and hiring product marketing skills.
Regarding someone with that title, the answer
Vice President, Product Marketing at Braze • March 10
Seed funding is when I've generally seen PMMs hired. They're generally hired at
the same time or just after a PM. Legendary HBS professor Clayton Christensen's
research shows that 95% of products fail
Director, Product Marketing at Intercom • October 25
I'm biased of course, but I believe PMMs should be one of your first marketing
hires. The insight PMMs can bring in terms of product-market fit, positioning
and messaging are just as valuable, if not
Senior Director of Product Marketing at Klue • January 5
I was one of the first marketing hires at Chili Piper. I personally think
there's an arguement to hire product marketing first or second. Positioning,
messaging, segmentation, sales enablement, these
SVP of Marketing at Truework • January 18
The two startups I joined as the first PMM were ~100 employees and both were for
technical software products. In this space, my perspective is the founding and
technical teams should be maniacally foc
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 3
Startups need to hire product marketing managersbutwhen hiring for PMM roles in
a high-growth environment, it's critical to pay attention to the PMM's soft
skills. My favorite must-have soft skills fo
Head of Product Marketing at HiredScore • August 4
Because Product Marketing is a strategic function, it can add value at any stage
- even as early as defining the product strategy and vision alongside the
product leader. The earlier the company hires
Product Marketing at Trusted Health • February 22
At most startups, the business founder is the first product marketer. This makes
sense bc the founder knows the problem deeply, as well as the market, the
product vision, and the opportunity ahead, a
I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.
13 answers
Senior Product Marketing Manager at Workday • October 24
The end game is for customers to choose your solutions and brand over the
competition, so the most meaningful KPI is your win rate against against
different competitors when you encounter them in deal
Ultimately, the change in win rate against that particular competitor before vs.
after your CI project. There are sub goals and metrics to unpack here: QoQ
change in the competitor features &
Director of Product Marketing at Culture Amp • September 23
1. Sales confidence - While not a metric measured in SFDC, you can work with
enablement to craft a pre and post sales confidence metric to assess how
confident reps feel in navigating competitive conv
Product Marketing at Fire TV (Smart TVs) at Amazon • February 17
Another great question, thanks! I have been in a few roles where my job was to
provide market data, competitive intelligence etc to other teams (CEO, Product,
Sales etc) within the org. These teams wo
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • April 13
It's great to see companies putting more emphasis on measuring this. It's
definitely a challenge, but if competitive investments aren't measured, it's
less likely they'll be appreciated or incorporate
Market Intelligence Lead at Airtable • September 20
For the Sales side, you can look at: - competitive win/loss rates - win rates of
deals that used competitive support or resources vs. did not - ultimately,
market share over time But for the Product
Head of Competitive Intelligence at ClickUp • October 18
Competitive win rate is a great north star goal. But it can be challenging to
accurately impact that in a positive way in a short amount of time. A couple
other KPIs I've used in the past and that I
Director of Product Marketing at HubSpot • December 6
Competitive win rate! This requires reps to record (and for your CRM to have a
field for) competitor (existing -rip and replace - or exploring - head to head).
This is the most direct way to see if yo
Vice President of Product Marketing at GitLab • January 30
Terrific question! A few metrics that are key to competitive intel: Competitive
Intel 101 Metrics 1. Sales engagement -- Is your sales team using the
competitive content that your team is developing?
Senior Director, Product Marketing at MURAL • February 16
Teams should be tracking win/loss rates vs specific competitors. This
information is most easily gathered and tracked via the sales team (or possibly
solutions eng) and stored in a system of record li