Product Marketing Team

Value your objectivity as a new product marketer, as it provides a fresh perspective that becomes harder to maintain over time.When you're new to product marketing or to ...

Become the person closest to the data, as this will elevate your role beyond content creation and establish you as a strategic advisor.I've always found success in being ...

Use a standardized quarterly deck to communicate goals, achievements, and plans to stakeholders and executives.I maintain a standardized "walk-around deck" that I update ...

Product marketers are professional cat herders who drive impact by motivating cross-functional teams toward shared goals, even without direct reporting relationships.As a...

Product marketers should tie their metrics back to revenue to ensure they feel connected to business outcomes and understand their impact.I make sure all my product marke...

I make sure Product Marketing and Product stay aligned by treating launch as a defined stage in the new product introduction process, not something that automatically hap...

I’d first start with defining your KPIs as a product marketer. Know that product marketing KPIs typically aren’t as straightforward as say our sales or demand gen counter...

Pre-PMF orgs or teams that aren’t fully data driven can still get plenty of signal on what’s working. You don’t need a stack of dashboards. You just need simple markers t...

When it comes to operating at scale, you inevitably have to be in a position to explain to the various stakeholders what you've done for them, whether it is how a specifi...

PMM can absolutely be tied to upsell and cross-sell revenue, it just requires the right focus and alignment across key stakeholdersIn my day-to-day, we market platform co...

Good KPIs should be a mix of shared and owned. Here's how I think about it:Have you ever seen one of those party bikes where everyone pedals like crazy but only one perso...

The first starting point for any launch is to align with stakeholders on what we're trying to achieve. Especially when first partnering with PMs where there's an "if we b...

Top KPIs I think every PMM should be tracking against: Product KPIs: New product adoptionCustomer churn Onboarding data (how easy is it to get started on your platform an...

This is why it’s so important to have a really solid understanding of your KPIs. Generally you want these things to align but that’s often not the case, especially for ne...

Generally, PMM teams should share KPIs with demand gen. Where you have the luxury of getting more granular to tease out PMM’s specific impact, do it!We’re currently in th...

Cross-functional alignment and support of measures you will be focused on is probably the most important factor in actually achieving a KPI in my experience. This all sta...

Let me share how we approach this at AssemblyAI because measuring positioning effectiveness is one of the trickier challenges in product marketing. At first glance, it se...

The idea behind a KPI is that you're actually able to do something about it. And so, yes, you can report on many KPIs. However, only six to eight KPIs make sense to follo...

I'm not sure the topline KPIs will change, but how we're tracking them should get a hell of a lot easier, which means we should be able to reasonably add more that are so...

Alignment with product teams is essential to ensuring capabilities and features and positioned correctly. We leverage for following sources to derive potential names for ...

Any KPI that is non-specific isn't helpful to measure PMM success...so high level metrics like retention/churn, cross sell, upsell, leads, win rates. I haven't cracked t...

Three important considerations in forming KPIs:1. Make sure that you can confidently attribute movement in the KPI to your product release or launch. So broad metrics li...

To calculate KPIs, I leverage a mix of quantitative and qualitative data sourced from multiple channels. For product launch success, metrics like adoption rates, feature ...

I think you may have answered your question inside your question!It is very dependent on the goals you're trying to achieve. We align metrics to outcomes. So as example...

I'm biased so I'll start by saying Reddit - we have tons of fitness communities often with very specific asks for their trackers, this can also be a great source of insig...

I think more important than centralized feedback is consolidated and organized feedback. Focus on finding the overlapping insights that comes from each source, what are t...

At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximi...

Develop as in... "grow"?Well, that Non negotiable: leaders help their team grow  :) People learn and grow with new experiences. I like doing that by giving people stretch...

As a solo marketer, not just a solo PMM, at a saas startup, you will inevitably wear many different hats. That can be both exciting and frustrating at the same time. It's...

I think of product marketing measurement and impact in a few different ways:What are we building that’s helping bring more interest towards the productHow are we helping ...

Onchain data is a marketer’s dream: public, permissionless, and rich with insight.You can track things like wallet engagement, mints, or usage in real time. For example, ...

The onchain industry is uniquely fast-paced, dynamic and constantly changing. A great PMM in this space is:Deeply embedded in the culture: active on X, Telegram, Discords...

Start with strategy. Always.Understand the business objectivesClarify the product goalsAudit the user journey and funnelSpot where marketing can have the biggest impactBu...

For adoption, I focus on top-of-funnel metrics like acquisition or activation tied to specific campaigns. Campaign attribution models (even simple UTMs) can help measure ...

This is a common challenge, especially in B2B or hybrid funnels. A few tactics I’ve seen work:Lead-stage tagging: Tag leads based on the assets they interacted with (e.g....

The biggest challenge is isolating metrics that marketing can truly own, and that matter. Too often, PMMs get judged on metrics they influence but don’t control, like rev...

Think about the story you want to tell for the year and what that overall arc is. How can you position the progression in a way that compounds value? If they are products...

Change Management: As you grow the team, you will have to restructure and assign new responsibilities to individuals. This can be tough when you are going from a do-it-al...

Best answer for any stakeholder: "Product Marketing helps you crush your goals."What this looks like for marketing:We help you smash your awareness goals with resonant, p...

I talked above about regional nuances, and how understanding those aspects of a region are crucial, but that doesn’t mean a huge shift in strategy is needed for every reg...

I follow these 5 steps:I hire the "crème de la crème" playersI think through the best PMM org designI methodically stay aligned with our cross-functional partnersI commun...

Simple. By showing impact. And you would show impact in an always-on dashboard (online), or deck.Then, overcommunicate. Keep it fun and playful. Send a monthly newsletter...

One area that I generally push to understand is the ability to tie their work to business impact. I've interviewed many candidates who have led impressive product launche...

This is an age-old question, and difficult to answer because PMM looks different from one company to the next. The most broadly applicable advice is to get product market...

Exposure across your commercial sales teamAs product marketers, we pour time into crafting the perfect deck or one-sheet. But how do we know if it's actually landing? Cli...

One of the biggest challenges is starting to let go of executing everything and learning to delegate (it can be hard to give away your legos).This means spending time:Cre...

It starts with shared planning. The strongest PMM organizations will co-develop the roadmap during quarterly planning—not influence it after the fact. That way, you’re no...

Every PMM KPI should trace—directly or indirectly—to revenue. For example, in an enterprise organization, even if you’re focused on top of funnel metrics, you need to und...

Yes, and I think there's various levels of how it's been misunderstood. The key is understanding where the disconnect between what YOU see Product Marketing is and where ...

I typically assess my Product Marketers' impact and seniority based on a few dimensions. Some of them are function agnostic, others are pmm specific, like:Positioning &am...