Product Marketing Team

19 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPSeptember 9
It's hard. Real hard.  Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order.  1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More
1023 Views
What are good product marketing OKRs?
I would like to know what metrics are used to measure PMM and what does good look like
10 Answers
Ryan Goldman
Ryan Goldman
Moloco Global VP MarketingMay 5
Tricky question! To be honest, OKRs (Objectives & Key Results) are HIGHLY context- and business-specific, so there isn't such thing as "good OKRs for Product Marketing" in the abstract. You should be aligning PMM OKRs to the OKRs at the company level. And keep in mind that they are all about busi......Read More
16284 Views
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
9 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
We collect feedback in various ways. We obviously use Intercom ourselves, so we get user feedback through conversations, responses to our announcement messages and conversation ratings, for example. We also do run NPS surveys, using survey apps integrated into our Messenger. Some of our product t......Read More
1070 Views
3 Answers
Jon Rooney
Jon Rooney
Unity Vice President Product MarketingAugust 23
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days).  During the "assess" phase, a senior PMM has to listen, observe and learn as much as possible: meet the team and figure out the......Read More
8918 Views
9 Answers
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
One of the biggest changes is that I find the relationship with the product team to be different in a product-led growth company. It’s a much closer partnership, focused on more than just launch moments but ongoing work, and shared metrics. When it comes specifically to the sales and marketing f......Read More
2524 Views
6 Answers
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
If you’re asking about how self-serve product teams impact my function: I’ve never been at a company where there is a “self-serve product” team. There are some teams that are more focused on the self-serve experience, like a “first experience” team that’s really focused on getting customers up an......Read More
1593 Views
5 Answers
Liza Sperling
Liza Sperling
Upwork Head Of Product MarketingFebruary 16
* Conversion rates across the funnel - Did the messaging drive the desired actions at each customer touchpoint from initial engagement to sign up/trial/purchase * Landing pages, emails, posts, and ad performance - How did individual assets and channels perform relative to benchmarks?  ......Read More
2575 Views
10 Answers
Jennifer Ottovegio
Jennifer Ottovegio
Narvar Fmr Director of Product MarketingOctober 17
I believe that the person ultimately responsible for the results, will most incentivized to succeed. So it comes down to ensuring incentives are aligned and expectations and responsibilities are clear.   For every product or feature launch, I create a go-to-market checklist that includes timeli......Read More
2053 Views
2 Answers
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingNovember 23
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Marketing: * Conversions NARR * Attachment rates - new logo and cross selling * Product ASP - the sales price, keep a close eye ......Read More
881 Views
19 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 8
At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximize Zapier’s market opportunities by (1) clarifying where we win and (2) driving GTM strategy for product success.” I then defin......Read More
4309 Views