Product Marketing Community
Product Management Community
Demand Generation Community
Revenue Operations Community
Customer Success Community
Sign Up / Sign In
Product Marketing Team
Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • January 11
Global Head of Product Marketing at Eventbrite | Formerly Amazon, Ex-Amex • February 10
How long do you think you should wait, as the very first Head of PMM, before you hire your first team member?
When establishing the PMM function in an org, how can you manage expectations and change perception if leadership (CEO, Founder, CMO) have a different interpretation of the role?
Group Product Marketing Manager at Cisco | Formerly Splunk, Quest Software • December 21
Product Marketing & Event Leader, Strategist, & Consultant at 56th Street Productions, LLC | Project Product | Formerly STANLEY Security (Securitas), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • January 31
What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?
What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company?
How do you manage the transition from being the sole person responsible for product marketing activities to now having someone else who can share the burden?
One of the biggest changes when managing people and a team is handing off the responsibility to others. This is tough to do when you're so used to handling everything yourself. Any tips or suggestions on how to best make that transition?
How do you adjust product marketing frameworks to your company's organization and business activity?
If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies?
I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • February 27
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 3
What metric, goal or KPI can you put on providing competitive intelligence to the company or product teams?
I work in a company that measures the impact of all projects, but admittedly this is a difficult area to track. Would love to any suggestions/thoughts.
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • April 13