How does your product marketing team work alongside the GTM team? What does the breakdown of responsibilities look like for product launches and messaging?
Canva Ecosystem Marketing Leader, Indy Sen on Product Marketing KPI's
October 1 @ 10:00AM PST
Coda Head of Product Marketing, Beth McGrath on Product Marketing KPI's
March 26 @ 11:00AM PST
Salesforce Senior Director, Product Marketing Launch Strategy, Jodi Innerfield on Product Marketing KPI's
March 20 @ 10:00AM PST
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Related Questions
Are you using OKRs to align your team’s efforts to the company goals?How do you develop quarterly/annual PMM OKRs and tie those to individual projects? How do you measure the success of a launch or campaign when your sales cycles are 2 quarters or longer? I’m the first PMM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure? What are good product marketing OKRs?What are some of the *worst* KPIs for Product Marketers to commit to achieving?