How would you describe a typical day in product marketing at Facebook? Is it more outbound or inbound GTM efforts? Please explain.
Facebook roles in product marketing as a social media company seem to be unique.
Zendesk Director of Product Marketing, Polomi Batra on Sales Enablement
May 30 @ 9:00AM PST
BetterUp Former Senior Vice President, Product Marketing, Sahil Sethi on Sales Enablement
March 26 @ 9:00AM PST
Meta Product Marketing Lead, Facebook for Business & Commerce, Alex Lobert on Sales Enablement
March 7 @ 10:00AM PST
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Alex Lobert
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Related Questions
What is your strategy for creating dynamic, interactive "canned demos" for the sales team given that the product frequently changes?How often do you meet with the sales team?How do you incentivize your sales team to use product messaging in their interactions with clients?How do you balance sales enablement needs that you KNOW will move the needle (persona training, objection response, pitch deck) vs sales enablement requests that are transactional (e.g. "one-sheet" on a feature or internal policy)How do you navigate sales enablement at a startup that serves multiple sectors of the market and has limited resources?Some of the best marketing ideas for content come from the sales team. Can you talk me through how you engage with Sales for input during the content creation journey?