What is Product Marketing?
1 Answer
Chad Meirose
Lyft Product Marketing Manager II, Lyft Pink • June 22
Product Marketing, in my experiences, has been owning and championing the voice of a target customer within the intersection of Product, Sales, Design, and Marketing teams. This then allows product marketers the ability to target and reach the right customers when taking a product to market. What's really worked for me is using the research and experimentation processes of the role to hone and refine key positioning and copy assets.
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